Entrepreneurship - Fix on Wheels - Mobile Mechanics on the Go

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Contents

ACKNOWLEDGEMENT        

LETTER OF TRANSMITTAL:        

EXECUTIVE SUMMARY        

Business Description        

Company History        

MISSION STATEMENT:        

CURRENT STATUS:        

Bootstrapping:        

Ownership and Partnership:        

LEGAL OBLIGATIONS; GET EVERYTHING IN WRITING!        

INDUSTRY ANALYSIS:        

The Threat of New Entrants:        

Threat of Substitutes:        

Bargaining Power of Suppliers:        

Bargaining Power of Buyer:        

Threat from Rivals:        

NATURE OF PARTICIPANTS:        

KEY SUCCESS FACTORS:        

Industry Trends:        

a) Environmental Trends:        

Economic trend.        

Social trend        

Technological trend        

b) Business Trends:        

Long Term Prospects:        

MARKET ANALYSIS        

Market Segmentation and Target Market Selection:        

Target market:        

Market Segmentation:        

Demographic:        

COMPETITION AND BUYING PATTERNS        

Research Results:        

Competitors:        

SWOT analysis:        

Strengths:        

Weaknesses:        

Opportunities:        

Threats:        

MARKETING PLAN        

PROMOTION STRATEGY:        

Development Status and Task:        

OPERATIONS PLAN:        

General Approach to Operations        

Business Location:        

Facilities and Equipment :        

Management Team and Structure:        

FINANCIAL HIGHLIGHTS:        

PROJECTED INCOME STATEMENT FOR THREE YEARS:        

PROJECTED BALANCE SHEET FOR THREE YEARS:        

PROJECTED CASH FLOW FOR THREE YEARS:        

ACKNOWLEDGEMENT

First Of All, all the praise and thanks to ALMIGHTY ALLAH, the compassionate, the merciful, the only creator of this universe and the source of all knowledge who blessed us with health, thoughts, talented teachers and cooperative friends and provided us the opportunity to make some contribution to the already existing ocean of knowledge.

We are also thankful to institute for giving us a wonderful opportunity to learn from this work.

We feel much pleasure to offer our sincere thanks and feelings of profound gratitude to Sir Dr. Fazal khalidi whose guidance, advices, keen interest, philanthropic attitude and encouragement enabled us to complete this report. 

LETTER OF TRANSMITTAL:

November 23, 2015

Dr. Fazal Khalidi

Instructor of Entrepreneurship and Small Business,

Institute Of Business Management,

Karachi.

Respected Teacher,

Subject: Business Plan on Fix on Wheels

Here is the report you asked us to prepare during the semester that is based on the "Mobile Mechanics on the go”  

This experience of working provided us with the unique insight into the whole concept of business plan, its different perspectives and its importance in business. This gave me practical experience to see how and what entrepreneurs have to face difficulties and solve problems.

Thank you for giving us the opportunity to work on this report.

EXECUTIVE SUMMARY

Fix On Wheels is a start-up company that is planning to offer its services in the metropolitan city of Karachi. Fix on Wheels is committed to keeping you safe during a roadside emergency with trained personnel assisting in your time of need. We will be offering comprehensive roadside service plans for all types of consumers, including corporate consumers.

We plan to offer numerous services, including towing services, lockout and lost key services, flat tire services, oil changes, fuel Delivery and dead battery services. The evident gap in the market led to the formation of the business plan, as there is a viable opportunity to start this business in Karachi.