Espn History

ESPN History

Flashback to before September 9th, 1979, all televised sporting events were on ABC, NBC, or CBS, and fans had to wait for the 5 o'clock or 10 o'clock or the next morning's paper to see other teams' highlights and scores of. That was the pre-ESPN era. Now, sports fans have unlimited access about sports anytime they want 24/7 in today's sports world dominated by ESPN. William Rasmussen was the mastermind behind the fresh edgy network that's broadcast to over half the countries in the world. Blossoming into a mini-media conglomeration in its own, ESPN has conquered of the so-called "Sports Nation" does not show any signs of slowing down anytime take over. In addition of being a subsidiary of Walt Disney Company, ESPN's colossal sweep of the United States and abroad can be attributed to its ambiguity to reach all markets in anyway possible, by development focusing on the sports fan, modernizing with the times, and the booming popularity of sports in general.

After being fired from his public relations job for Hartford Whalers, William Rasmussen employed his severance pay, which he used to buy a satellite transponder, his contacts in television, and a dream for a 24-hour cable network dedicated entirely to sports. That turned out to be all he needed to launch the network that would eventually broadcast to 87 million homes in United States alone. This initial broadcast was to only 1.4 million homes. This was only the very beginning though. At the very beginning, the sports shown on ESPN, or Entertainment and Sports Programming Network, were not the most popular sports in the world, as consisted of sports like badminton, darts, and Irish hurling. The first major sporting event televised on ESPN was the 1980 NCAA Men's basketball tournament. The NCAA Tournament, both the men's and women's, can credit a lot their success and popularity to ESPN because they would broadcast a sizeable amount of games of the tournament when other national broadcast networks such as CBS and ABC had showed no interest in showing the contests. NCAA March Madness' thriving sensation is owed to the coverage from ESPN. Today, ESPN and all of its channels still handle the bulk of the games of the tournaments. Another externality of the tourney's televised exposure is the $500 million dollar betting industry that is very obvious around work places and Internet sports message boards around the month of March annually.

1984 is the year that ESPN began airing college football games on Saturday mornings till the late evening. "College GameDay" as put on the air in 1989 as pre-game show for college football games. This show started was a first of its kind pre-game show with pre-game in-depth analyses, previews, and discussions. College GameDay was taped in a studio and shown on Saturday morning until 1993 when the cast and crew traveled to South Bend, Indiana for the Florida State-Notre Dame game. Traveling from campus to campus is its trademark is these days. Thousand of belligerently drunk, face painted, sign holding, scream to till you can't anymore fans of the home team, even sometimes the visiting team, convene behind the College GameDay mobile set every Saturday during the broadcast. This pre-game show is becoming a cultural icon for college campuses across the country.

In the early 90's, ESPN had its greatest expansion period. ESPN2 was launched in 1993 in an effort to attract the younger generation with extreme sports like BMX racing, motocross, snowboarding, and skateboarding. A year later the channel's marketing plan was taking a step further with the birth of the X Games. This Olympic set-up sporting event included at that time "alternative athletes" from all over the globe competing for medals in events such as BMX vert, Aggressive In-line Skating, and Street Luge. In 2005 over 300,000 spectators were present over the course of games, up from 198,000 in 1994, and in addition to the 50 million people watching television, with the bulk being 12-19 year olds age group. The booming popularity of pro skateboarder Tony Hawk is a direct result of the exposure of skateboarding and other extreme sports were given by the X-games. Tony Hawk's status as a cultural icon was solidified when he landed "the 900" during the 1999 X Games on ESPN2. ESPN would enter into the radio world with launch of ESPN Radio in January 1992, creating the new genre, sport talk radio, allowing sports fans to listen to debates about sports issues, and even call in to give their own input. Adding more networks to its already well-armed arsenal was part ESPN's plans. In 1994, ESPN International was created to broadcast sports such as rugby and cricket non-American markets across the world, which were more accustomed to these kinds of sports. The first true 24-hour sports news channel was started in 1996 with ESPNews. Legendary and Historical past sporting events, such as Ali vs. Frazier, would begin getting televised by ESPN Classic in 1997. ESPNU became an instant favorite with 24-hour broadcast of college sports.

Internet was the medium to be conquered by the ESPN army. ESPN Sportzone was launched in 1995. The site promptly became one of the most popular websites on the Internet because of the site's easy access and navigation to find stats, scores, and stories about all professional sports. The site changed its name to ESPN.com in 1998. As technology rapidly improved so did the site. Live Scoreboard is one of the most popular features of the site. This allowed user to view all scores at the same of a particular sport such as NCAA football, and the page would update every few minutes. ESPN Motion was a cutting edge component of allowing users to watch highlights right when they log on to the site without using an external video player.

After Sport Illustrated decided to venture into ESPN domain of sports cable television, ESPN decided to shock the world by returning favor and produce a new magazine called " ESPN The Magazine" beginning in 1998. This Sport Illustrated-like publication would bring the attitude from the sports fan's television set to the glossy magazine pages filled with new age photography and sports journalism. Consequently, Time Inc., Sports Illustrated's owner, took pre-emptive action by calling major design change, including an overhaul of the logo and extended lengths of columns. The skepticism of "ESPN The Magazine's" survival is virtually nonexistent now that the "ESPN The Magazine" is closing the gap that Sports Illustrated started with over the new magazine. Just this year

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