Ethos, Pathos, Logos: 3 Pillars of Persuasion

                                   ETHOS, PATHOS, LOGOS: 3 PILLARS OF PERSUASION

                              How to Improve Ethos — During Your Speech

1. Show you are one with your message by relating your experiences on the topic

2. Use language familiar to your audience

3. Use visuals/examples which resonate with your audience

4.  Choose quotations and statistics from the right sources

5. Convey Enthusiasm And Emotion

                               How to Convey Pathos — During Your Speech

1. Select Points with Emotional Power

2. Choose Words which Add Emotional Emphasis

3. Use Rich Analogies and Metaphors:

4. Tell Stories:

5. Use Humour: 

6. Connect through Visuals

                            How to be understandable — During Your Speech

         1. Emphasize the points of most value to audience: 

2. Use real examples, real facts and case studies: 

 3. Use facts and statistics and cite source:  

4.  Use plain language:  

5. Be explicit:

6.Trace sequences or processes in order: 

7. Use diagrams:

8. Use charts:

 9. Leverage audience ‘commonplaces’:

10. Address the opposing point of view, and refute it: 

                               DELIVERY TIPS FROM THE GURU – STEVE JOBS

    Tip #1: Start With Paper, Not Power point

   Tip #2: Tell Your Story In 3 Acts. – Stick to the Rule of 3 ,

 “Why should I care?”  From there, they focus on answering the question, “How will this make my life better?” and finally, they spell out “What action do I need to take now?”

Rule of 3 for Body of Presentation: Organize the middle or the body of the presentation by choosing three main ideas. Each of the three main ideas are then supported via a variety of evidence (which could include stories, examples, statistics, analogies, comparisons etc.).

Rule of Three for Phrases, Sentences, and Words: "We can save our oceans, save our planets, save ourselves."-

TIP #3: A Picture Is Worth 1000 Words.

TIP #4: Emotions Get Our Attention. Make sure your presentation content goes beyond pure “facts.” Triggering audience emotion is a guaranteed way to increase retention and impact of your core message.

 TIP #5: Single Line Idea Descriptions :

We help Small companies close BIG Deals!  - Management Consultants

TIP #5: Make numbers meaningful : Jobs frequently used metaphors and analogies to bring meaning to numbers -- for instance, when he described the iPod as “a thousand songs in your pocket” instead of “5GB of memory.” 

 TIP #6: Ditch The Bullet Points.

  TIP #7: 10 / 20/ 30 Rule: A PowerPoint presentation should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points.

TIP #8: Rehearse Like Crazy.

                                               PRESENTATION PROCESS