Expert Plumbing, Llc - Strategic Business Plan

Expert Plumbing Strategic Plan

Mission

Expert Plumbing, LLC strives for 100% customer satisfaction, using the highest quality products available with honest, efficient, and highly trained professional staff. Our company culture values employees and customers committing to engage all with integrity and dignity.

Vision

Expert Plumbing, LLC; the preferred choice in the Boise area for commercial, residential, and disaster recovery plumbing and heating has developed advanced green solutions for reducing water use, gas consumption, and all aspects of green building, including thermal solar, radiant heating, condensing hot water systems and more..

Social Responsibility

Expert Plumbing will partner with the community in the implementation of water and energy conservation and development of environmentally compatible water and waste management solutions.

Strategic Plan

Expert Plumbing's business plan is developed around the achievement of eight strategic objectives designed to deliver the financial results that enable Expert's business to grow and prosper creating value for their customers, employees and the community.

Company objectives are accomplished through strategies and tactics. Expert Plumbing will implement three strategies to meet organizational goals

1. Create value by integrating green plumbing concepts and products to traditional plumbing needs.

2. Create a productive work force through investment in employees and technology.

3. Maintain financial performance.

Expert Plumbing is positioned as the best plumbing solution, not the cheapest plumbing solution. Integrating design for sustainability with customer satisfaction and regulatory requirements Expert's products and services deliver affordable technology that saves the customer and environment dollars and resources.

Strategic Plan - Part II: SWOTT Analysis

SWOTT analysis is the foundation for strategic planning. Structured analysis enables the company to consider internal and external perspectives of the many variables that are categorized into strengths, weaknesses, opportunities, threats and trends that shape the organization's business environment. According to "Small Business" (n.d.), "As an actionable management tool, the SWOTT helps a small-business owner hone in on the right course of action to leverage the business's unique characteristics" (para. 2). The analysis process is for executives to reflect on core values and the current market environment, using market research with competitive benchmarking to make data driven decisions

The SWOTT technique is used to analyze current market conditions in a justification for a conceptualized plumbing business operating in Boise, ID. Expert Plumbing is a privately help family organization specializing in a wide range of plumbing services including water heater and sprinkler installations, sewer and drain clearing, plumbing and heating repair. Expert Plumbing has developed a strategy to expand services into green, environmentally sustainable principles. Technology with a green focus is a differentiation that Expert Plumbing calculates will propel growth in a sluggish economy. SWOTT analysis studies the organization's qualities and circumstances as applied to a specific planned or possible event ("Small Business", n.d.) This paper outlines the SWOTT analysis process considering internal and external influences of 7 key environmental factors for Expert Plumbing to think through in the reasoning of assumptions and rationalizations supporting Expert Plumbing's business plan.

Expert Plumbing: SWOTT - Expanding into Green Technologies

Internal Qualities / External Circumstances

Companies have both strengths and weaknesses; internal qualities that enhance or deter the organization's competitiveness or suitability for success at the task under study. Businesses wield much greater control over their internal factors, compared to their external circumstances. Opportunities, threats, and trends are external circumstances that define the business environment the company will operate within (Pearce and Robinson, 2011).

Strengths and Weaknesses

Strengths are the internal assets, competencies and capabilities that positions or enables the company to achieve their objectives. Conversely, weaknesses are internal attributes that challenges the organization inhibiting attainment of goals.

Opportunities, Threats, and Trends

Opportunities, threats and trends are external market influences and conditions that combine to be the operational reality that the company must navigate to success. Opportunities are the eventualities that companies strive to in the fulfillment of goals and objectives. Threats are the possibilities that can interrupt or block strategic action. Trends are the direction of dynamic consumer momentum for the industry of study.

SWOTT analysis enumerates the company's internal and external strengths, weaknesses, threats, and trends. The strategic plan aligns strengths with opportunities and seeks to convert weaknesses to strengths. Expert Plumbing's analysis will study seven forces and trends starting with internal factors moving to external conditions discussing strengths and weaknesses, followed by opportunities, threats, and trends examining a desire to grow the business by expansion into green technologies.

Strengths:

Strategy, Culture and Goals are defining attributes that are at the core of any organization, I selected these three internal qualities for Expert Plumbing as a test to validate their contribution to organizational success. Expert's strategy is the purchase an existing plumbing business from a retiring operator, rebranding the company as a green company focused on providing value to the consumer and community. Market penetration through acquisition: minimizes specialized tooling and equipment costs, leverages market recognition, and maximizes certifications and skills. According to "Green Trends" (2011), 90% of builders are currently participating in some green activity" (para. 10). Expansion into green technology addresses a new and growing market segment while supporting company core values.