Fashion Designer Career

The marketing career I researched about is entrepreneurship in the world of fashion. My initial idea was to start a business that manufactures "affordable glamour", creates attractive and functional garment for men, women and children, and accessories according with thee latest trends through the combination of fashion, quality and price. Fashion entrepreneurs have style, but are business-minded professionals, and both of that qualities are not very common. The company would be based in a large, glamorous city like New York or Paris, for its international perspective. If you want to work in fashion entrepreneurship, you need a diploma in fashion technology and a degree in business administration. The National Institute of Fashion Technology (Delhi, India) and the National Institute of Design (Ahmedabad, India) are good fashion schools. For being able to offer glamorous and casual wear at unbeatable value, the company would be a mass market manufacturer ordering garments from factories in Asia. The company would employ in-house designers that quickly recognize trends and act making designs that look more chic, more expensive. Additionally to the design department, there would be a Marketing and Merchandising department, a Manufacturing department and Fashion coordinators. An international growing would follow if the prototype is successful. This idea has positive and negative features. Today, fashion industry has a high potential for growth, the company fits market requirement because the demand grows constantly. The fashion designer profession is one of the most sort out careers among the youths. Most of them possess a very developed sense of style. Too much offer means unemployed designers that could be successful but are just not business-minded people. We could hire that kind of people. Besides, there is an increase in quality textiles and materials for the fashion designers to work with. Nevertheless, the negative features of the fashion environment are major, like bad times, hard work, trying, drama and competition. Brand recognition will be a big obstacle to cope with too. To promote the company and the designs, several marketing strategies can be used like advertising, ramp shows and fashion write-ups.

Sources of information:

http://www.careerage.com/

http://www.educationalworldonline.com/

http://www.entrepreneur.com/