Fishing Sector

Executive Summary

Fishing sector is playing a very vital role regarding employment generation, animal protein supply, and foreign currency earning and poverty alleviation. Fisheries sector is contributing 5.71% of the total export earning and 4.92% to the GDP. About 12 million are directly or indirectly dependent

on this sector. Shrimp industry is almost half of the total fisheries industry. It has become second in the export items of Bangladesh is earning a lot of foreign currencies.

The objective of this report is to analyze the demand and supply situation of the shrimp industry. In figuring the estimation for past demand and supply we have used the data of export and production respectively of the country, although it does not accurately represent demand and supply. We have analyzed the future trends by concentrating on factors like change in domestic and international economy, government intervention, natural phenomenon etc.

The demand condition of the industry suggests that the industry is growing and should continue to grow unless any factor influencing supply and demand changes drastically. The supply condition is totally dependent

upon the demand. As the country has not yet reached the saturation point of production, with increasing demand, the supply will also increase.

The amount of money spent on luxury food items like shrimp is very less compared to the other countries of the world and Bangladesh is highly prone to tropical diseases with poor health and hygiene condition. These two factors foster a significant growth of the sector. So there are possibilities of growing demand stemming from new customers. But this will not be easy since the no. of countries competing in the global market are rising and soon it may become more than the growing demand. Bangladesh should take initiative in order to hold her position or rise it.

Table of Contents

Executive Summary

1. Introduction 1

1.1 Origin of the Report 1

1.2 Objective 1

1.3 Scope 1

1.4 Methodology 1

1.5 Limitations 2

2. Company Profile- Aventis Pharma 3

2.1 Corporate Overview 3

2.2 Background of the Company 3

2.3 SWOT Analysis 4

2.4 Leading products in Bangladesh 5

2.5 BCG Matrix Analyses 6

2.5.1 Strategic Products 6

2.5.2 Important Products 7

2.5.3 Vaccines 8

3. Overview of Bangladesh Pharmaceuticals Industry 9

3.1 Background of the Industry 9

3.2 The pharmaceutical market size and growth rate 10

3.3 Fragmentation 11

3.4 Market Structure 11

3.4.1 Geographic Concentration 11

3.4.2 Demographic Concentration 11

3.4.3 Major Disease Classes 11

3.4.4 Modern & Traditional Pharmaceutical Market 12

3.5 Therapeutic Segmentation of the Market 12

3.6 Major Competitors and Market Share 13

3.7 Implication of Porter's Five Forces Model 14

3.7.1. Rivalry among competing pharmaceuticals companies in the industry 14

3.7.2. Potential entry of new competitors 15

3.7.3. Competitive pressures stemming from supplier bargaining power 16

3.7.4. Competitive pressure stemming from buyer bargaining power 17

3.7.5. The Threat of Substitute 17

3.8 The Role of Macro-environment 17

3.8.1 The Role of Macro-economic Environment 17

3.8.2 The Technological Environment 17

3.8.3 The Social Environment 18

3.8.4 The Demographic Environment 18

3.8.5 The Political and Legal Environment 18

3.9 SWOT Analysis of Pharmaceuticals Industry of Bangladesh 19

3.10 Increases in Demand from Export Opportunities 21

4. Demand and Supply Analysis 22

4.1 Past Demand Analysis 22

4.1.1 Demand Trend of the Top 10 Pharmaceutical Companies 22

4.1.2 Demand situation of the top Pharmaceutical players in 2004 24

4.1.3 Generating a demand by introducing new products 24

4.1.4 Top 10 brands in demand - 2004 25

4.2 Past Supply Analysis 25

4.2.1 Supply Trend of the Top 10 Pharmaceutical Companies 26

4.2.2 Top 10 Suppliers of new products - 2004 26

4.2.3 Revenue from supply of new products - Top 10 firms in 2004 27

4.2.4 Top new Products 2004 by sales value 27

5. Future Projection of Demand and Supply 28

5.1 Factors Affecting Future Trends 28

5.2 Future Demand and Supply of Top 10 Companies

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