Four Seasons Hotel Vs. Mandarin Oriental Hotel

FOUR SEASONS HOTEL vs. MANDARIN ORIENTAL HOTEL

Bander Alsowaida

Sami Basuliman

Ta-Wei Chuang

Sharda Del Rio

Meihan Dong

Xiaoxing Liu

Anand Mehta

FOUR SEASONS HOTEL vs. MANDARIN ORIENTAL HOTEL

Bander Alsowaida

Sami Basuliman

Ta-Wei Chuang

Sharda Del Rio

Meihan Dong

Xiaoxing Liu

Anand Mehta

EXECUTIVE SUMMARY

Luxury industry became a commodity for some customer. In order to achieve the customer satisfaction, most hotels tiring there best to serve their customer need. In this report we have two hotels which are the Four Seasons Hotel and Mandarin Oriental hotel. Each one of them provide a high quality services including luxury rooms, luxury food, a business man need and organizing the wedding occasions. Before that, Moreover, we are going through the strategies, such as branding, market segmentation and product positioning. In addition to that, we also examine the growth area and the industry profile. Moreover, we are going to examine the financial performance of both of the hotels and we are going to see what the future of hotels industry is?

BRIEF HISTORY AND PROFILE:

The Four Seasons Hotels

The Four Seasons Hotels is a Canadian based company that was started in 1960 by Isadore Sharp, the current chairman and CEO. The first hotel was actually a motor hotel in downtown Toronto. There are currently 74 hotels and 13 resorts in 31 countries including India, USA, Egypt, Italy, Turkey and Malaysia and Hong Kong. As of 2001, every resort includes a spa. The company offers a range of business services such as offices and video conferencing, fractional and whole residences in New York, Costa Rico, Mexico and San Diego, wedding services and vacation packages.

The company key services include:

1. The Four Season brand licensing

2. Hotel Management

3. Hotel Ownership

4. Hotel development consultancy

Some awards include:

This year, and for each of the past 21 years, Four Seasons received more AAA Five Diamond awards than any other hotel company and has recently been named Top International Hotel Chain by the Zagat Survey and Four Seasons continues to be one of Fortune magazine's Top 100 Companies to Work for in America.

The Mandarin Oriental

The Mandarin Oriental first opened their flagship hotel in Hong Kong in 1963. In the 1970's, they expanded into other parts of Asia, under the name of Mandarin International Hotels Limited trying to bring the similar luxury and similar high service standards (see exhibit 4). In 1974, they acquired 49% of an existing legendary property "the Oriental" in Bangkok and became the first in the industry to have two flagship hotels.

As the decades rolled by they extend to 23 countries, keeping the head office in Hong Kong with corporate offices in London, New York and San Francisco. Currently they have approximately 20 new developments under construction in areas such as St. Kitts, Paris and Mexico.

Mandarin Oriental currently has one residence location: New York with 65 condominiums, with 7 in development, they offer hotel rooms, spas, golf in selected hotels, culinary schools in Thailand, business services , rooms for meetings and conferences, catering and rooms for wedding and other celebrations.

The company key services include:

1. International hotel investment

2. Hotel Management

3. Hotel and resort Owner

This company is 75% owned by Jardine Strategic Holdings

Some awards include:

CondeNast Traveler: Business Travel Awards -October 2007 for Mandarin Oriental Hotel Group No.5 in U.S. Hotel Chains and No.4 in International Hotel Chains.

PRODUCT AND SERVISES OFFERING INCLUDING INNOVATIONS FOR THE INDUSTRY:

The Four Seasons Hotels

The four Seasons company acts as an agent for the property owner, thereby responsible for all the day to day operations including reservation, marketing and sales and the training and supervising of employees.

They also provide consulting services for information technology systems including development of database applications, the design, construction and furnishings of new hotels, residences and resorts.

Four Seasons also provide a centralized system for purchasing and hold ownership interests in an existing 34 hotels and resorts.

In addition, services include at their resorts and hotels include:

Ð'* 24 hour room service (H)

Ð'* Twice-daily housekeeping service (H)

Ð'* One-hour pressing and round-the-clock (H)

Ð'* Four-hour laundry and dry cleaning service (H)

Ð'* Extra-spacious baths and architectural design, which maximizes views, privacy and enjoyment of the natural surroundings. (R)

Ð'* Chilled towels and Evian spray (R)

Ð'* Dining options now include home cooking (simple, wholesome recipes that travelers would have at home) and vegetarian dining

Ð'* No luggage required program,: replacement of essentials if a customer was to lose their luggage

Ð'* Replacing ties and outfitting guests with a suit and a shopping service with local retailers.

Ð'* Small meeting rooms and computers and translators and interpreters.

Ð'* Teen Centers and Teen Concierges to plan teenage activities

Ð'* Kids