Global Communications

This paper explains that the telecommunications industry is a highly competitive marketplace with low margins; therefore, Global Communications must find new ways to reduce operating expenses and deliver new value-added services to improve subscriber revenue. The author points out that Global Communications needs to make changes to the company organizational structure to remain competitive in the market. The paper relates that the gap analysis indicates that, whereas Global Communications' much touted philosophy is "our edge is our people"; currently, the employees are viewed as a commodity not as a valued asset or business partner. The paper includes three charts.

From the Paper

"The current situation centers on the lack of effective organizational communications with key stakeholders; the union and the employees. According to McShane and Glinow (p. 324), "Effective communication is vital to all organizations because it coordinates employees, fulfills employee needs, supports knowledge management, and improves decision making." What needs to change is the relationship between management team and the union. Both parties do not see the other as a business partner that can add value to both organizations."

The paper discusses Global Communications' problematic relations with the union and its employees. The paper explains that should the situation not be solved in an amicable manner, the company is exposed to extreme risks, such as losing the confidence and the support of the employees and a negative media coverage attracting the anger of public opinion. The paper demonstrates how the company wishes to become a global player on the market of telecommunications and this involves the success of the present negotiations with the union. The paper shows how Global Communications must manage the ongoing changes through highly efficient communication, transforming the union into a partner and maintaining their proficient relations with the stockholders.

From the Paper

"The problem that Global Communications is faced with has several causes that have occurred during time and from various directions. The factors that have led to the appearance of the present problematic situation include general tendencies in the industry, as well as specific management philosophy elements. The main causes that have favored the existing problem include the general business globalization tendency, the intense development of the competition, the use of a distributive approach in relation with the