Global Expansion
Essay by review • December 1, 2010 • Research Paper • 1,126 Words (5 Pages) • 1,999 Views
Before entering a dark place, most people tend use some type light emitting device
to provide direction and guidance; so they are able to see what is in front of them, so that
Do not fall. The same principal should be used when attempting to sell overseas. Before
attempting expand into a new market domestically; your success depends on research
planning and timing. This will give you the necessary light needed to find out if you have
the right offering, and pinpoint a high-potential customer base. In addition, it helps you
find the right partners to help you out your planning, then tapping consumer or business
markets overseas have the potential to benefit your business tremendously.
The cultural divide is still ever persistent, but the good news is that it's getting
smaller and smaller. It may never disappear totally because of the way most us tend to
stay within our cultural bounds. Most of us Americans believe that we are supposed to
be positive, dynamic and assertive no matter what but is the proper way to do things in
other countries? Probably not. Yet, that's the American way of doing things. Many of us
are pretty comfortable with our own customs but normally feel threaten when cross
cultural lines. Normally we feel uncomfortable or even threaten when boundaries are
crossed, but adjustments must be made for firms to be successful overseas. In most of the
world, business is about people and relationships, win-win relationships built on mutual
trust. Of course, business involves selling and buying and making money. But for the most
of the world, good business follows mutual trust, not vice versa. Friendship comes before
money talk. In addition, mutual trust usually results from comfort levels they achieve with each
other. Politically incorrect or not, let's face it. It is more difficult to feel comfortable with
people who don't look like us or talk like us. The failure to adjust, to the difference
between people can cause an organization to fail miserable when trying expand in overseas
markets.
After investigating which countries well be suitable for future expansion I found the
nations of Singapore , Philippines and Vietnam to be well suite for our health care
products. All three nations have large numbers of people who like to maintain a mobile life
style but can no longer move around freely. All of three these nations have the ability for
great risk and reward. Singapore strategically located in the middle of Asia-Pacific and is
becoming the business country of choice, having been identified as a excellent business and
social infrastructure, and economic ties with many of the world's economies. In addition it
has a excellent telecommunications network, with sophisticated financial infrastructure,
world-class transportation and information technology systems, has made it ideal location
For business opportunities. Her continual investment in a highly-skilled labor force,
enhancedby the government's emphasis on capabilities and innovation, healthcare and
educational facilities, makes it an excellent choice, not only as a base for many businesses,
but also as an attractive location for industry expertise and high value investments. In
addition, Singapore plays a role as a connector between the East and West. With a
population over 3.2 million people and gross national product of $39,000,000,000 it is one
of the fastest Grown economies in the world. The national tongue of Singapore is
English But there other official languages are Malay, Chinese and Tamil. The majority
religion there is Islam but here many others. The current political situation in Singapore is
stable but recently Islamic terrorist insurgency of have started attack the government and
Due business with the west. If the terrorist start to change the stability of the country it
May find it's self-falling to Islamic nation and lose many of its ability with regional links
and appreciation for Asian cultures, it is unique competencies in modern technology,
services and infrastructure, Singapore has a evolved into a vibrant, cosmopolitan, and
international global business center.
The Philippines is the third largest English-speaking country in the world.
The country's economy has showed resiliency amidst the Asian financial crisis, and is
boosted mainly by its export-oriented manufacturing sector, particularly in electronics
and
...
...