Global Television

Core Course European Union II

K04C

Transnational television in Europe

2005-2006

Mr. P. Pijlman

Group 5

Lotte May Heida 20054138

Richard Poldervaart 20052568

Willemijn van der Vliet 20052053

Meiqi Zhao 20053809

1ES6

Table of Contents

Page

Preface 2

Basic article 3

Summary basic 14

Claim 16

List of arguments 17

Additional articles: EP backs careful revision of 'TV without frontiers' 22

TWF - Television Without Frontiers 24

Consumer organization: TV without frontiers must respect limits 27

Introduction to audiovisual Policy 28

Defining Globalization 31

World Television Day 32 EU-funded TV channel would preach to Arab world 33 The transnational dimension of television in Europe and its future 34

Global Vision 38

Icons of Globalization 40

Of Small and Large Countries 54 Global Media and Cultural Diversity 58

National TV of Europe 62

Evaluation of Internet recourses 72

Evaluation of articles 77

Presentation: Introduction 84 Arguments supporting the thesis 86

Arguments rejecting the thesis 88 Conclusion 89

PowerPoint presentation 90

Blackboard discussion 102

Time schedules: Group 105

Lotte May Heida 106 Richard Poldervaart 107

Meiqi Zhao 108 Willemijn van der Vliet 109

Preface

We have chosen to present our findings and results of our research on the following topic: transnational television in Europe. Our choice is based on a number of reasons. The most important is that we feel that everyone is able to relate to this topic. Everyone watches television and most of our public knows what kind of television is offered in Europe. This makes it rather interesting to present more background information on how television in Europe is related to globalization. Globalization is a subject that is familiar to most people as well. All the group members are interested in Communication Management. This is a second reason for us to choose for this topic.

During the process of preparation we have learned many things. We will describe this using the objectives stated in the module book as a guideline. A few of the objectives for this course are how to conduct research in a group and to give a presentation. We have learned how to find articles relating to a specific subject. This was quite difficult, because we were not used to look in the different sources offered. Language was a problem as well. Every group member has got experience in finding information in order to support arguments for an essay or presentation. However, looking for information in another language than one's native language is more difficult. The summary of the basic article was easier. We have practiced this objective during other courses as well, thus no problems occurred. Creating the final report was not difficult. However, the work load was heavy. The only part of the preparation of our presentation that was quite new to any of the group members was working with Power Point. Fortunately, we managed to complete this task as well.

The most we have learned to work together as a group existing of members of different nationalities. Some problems occurred during the search for articles, because of some language difficulties. Due to everyone's cooperation and motivation these problems were solved. We have learned to communicate openly towards each other, considering different backgrounds.

Group 5

Lotte May Heida 20054138

Richard Poldervaart 20052568

Willemijn van der Vliet 20052053

Meiqi Zhao 20053809

1ES6

Basic article

Transnational Television in Europe

The Role of Pan-European Channels l Jean K. Chalaby

ABSTRACT

I This article analyses the pan-European television industry in the context of the debate on globalization. Pan-European channels are a minority of transnational channels that broadcast across Europe. Their emergence over the last two decades has been made possible by a mix of commercial, regulatory and technological factors. Pan-European television channels can be distinguished by their content, type of ownership and market strategy. Since the mid-1990s, many pan-European channels have operated a shift in strategy and have begun to localize their pan-European feed. This article identifies four types of localization: local advertising, dubbing or subtitling, local programming and the local opt-out. Taking Eurosport and MTV as examples, I have illustrated the practices of localization and explain why some channels engage more in this than others. Localization can be seen