Google in China

Google in China Case Study

"The exchange of goods and services among individuals and businesses in multiple countries defines International Business," (Business Dictionary, 2012, Pg. 1). Google the pinnacle of Internet search engines on the global. Founded with a clear strategic mission "to organize the world's information and make it universally accessible and useful," (Hill, 2009, Pg. 148-149).

According to Google, "Don't be Evil" (Hill, 2009, Pg. 148-149), "is the recurring main message to show customers the corporation does not compromise the integrity of search outcomes," (Hill, 2009, Pg. 148-149). This paper reviews the case of Google doing business in China. The paper focuses on the "legal, cultural, and ethical commerce practices confronting Google in China, the role that the Chinese government participated, and a review of the preparation and strategic challenges that Google's managers experienced," (University of Phoenix, 2013, online).

Summary

This case assesses the requirements for Google to repress material context to begin a search engine site in China. The case features the role of the Chinese government's regulations in the Internet market creating an unconstructive consequence of Google's operations in China.

In 2000, Google established a Chinese language service. The service operated from the United States, until Chinese representatives obstructed the site in 2002 because China censors information to citizens. Google's mission and mantra "Don't be Evil" (Hill, 2009, Pg. 148-149), lifted expectations between actions that the unstoppable search engine tool would circumvent government controlled. "Google mission to allow people to gain access to information the government tried to suppress, for example, censorship, and freedom of information in countries to include China," (Hill, 2009, Pg. 148-149).

This obstruction astonished Google's managers. This was an unforeseen issue for managers not fully researching the Chinese Government and culture prior to launching the service, if properly research the block would be inevitable allowing tailoring of services to meet Chinese regulations, culture, and laws.

Google recognized to remain competitive new ventures in international regions needed exploring. Shortly after initiating the search engine in China from the home base of the United States, the Chinese government blocked the site to stop consumers from accessing information the establishment wanted censored. The Google organization determined a need to open an operation in China to enhance service to users and completely tap into the Chinese market. "As opponents, like, Yahoo, and Microsoft's MSN are already present in China," (Hill, 2009, Pg. 148-149). This decision came with numerous obstacles, including legal, cultural, and ethical consideration.

Google in China legal, cultural, and ethical challenges

When Google entered China in addition to authoritarian censorship guidelines by the Chinese government, Chinese employees maintained host servers. Chinese employees followed dissimilar laws, ethical, and cultures different from American employees.

Confronting Google's ethical mantra "don't be evil" (Hill, pg. 148, 2009), Google in China necessitates adherence to the censorship of Chinese government.