Graduate School Swot

Strengths

- Graduate school has good regional reputation for certain courses of studies

- Substantial autonomy with MSC, along with no responsibility for college overhead

- Classes offered to accommodate a variety of schedules

- Large population in the metro area

- Satellite campus classes held at high-schools where they do not pay rent

- CE program growth

Weaknesses

- Satellite campus draw students from a smaller radius than the main campus

- Previous required to close in the past due to low enrollment

- Relatively low advertising budget compared to competitors (only $95,000)

- Enrollment dropping slightly for extension courses

- MSC Presidents skepticism as to the future success of the satellite program

- Satellite classes use more adjunct professors than the main campus

- Satellite courses are automatically cancelled if minimum student quota (15) is not met

- The Sherman daily does not have as large a market in the regional satellite areas

- Difficult to directly tie results to specific advertising campaigns

- Advertising agency is not as affective as the could potentially be

Opportunities

- Strong potential growth at new satellite location in Pine Creek

- Perform more of the advertising function in-house

- Opportunity for high press exposure in local papers around satellite campuses

- Potential to create and run TV add to reach untapped audience

- Utilize Public Service Announcements to draw people to events where programs can be promoted

- High market exposure of advertising in Sherman Monitor

- Increase