Harley Davidoson

EXECUTIVE SUMMARY

Business Objectives

J-Dub Racing Inc. is a motorcycle dealership that will be located just on a paved road in Warwick Township, Lambton County Ontario, close to the villages of Forest and Arkona and only twenty minutes from beautiful Lake Huron and the public beaches at Ipperwash and Grand Bend. The focus of this dealership is off-road recreation and racing. J-Dub MX will offer the major brands and their products; which are Honda, Yamaha, Suzuki/Kawasaki, and KTM.

J-Dub MX Racing Limited will have two on-site Moto X tracks that will be a magnet for customers to the business--one of which will be the main race track, with an additional small one in front for putting on shows. The J-Dub Racing Inc. dealership will be unique because it will not only be selling the product, but it will be also providing a place for the customers to ride and race their motorcycles and ATVs at the track in the spring, summer and the winter.

From the moment a customer walks through the door they will come into contact with a totally new kind of dealership. Patrons will be encouraged to sit on and tryout all the products that interest them. There is going to be a huge amount of inventory of bikes and Moto X apparel throughout the whole store. This is not going to be the typical modern day trend of selling to the Moto X enthusiasts. This will be the type of dealership that is seen in mail order catalogs that is specifically designed for off-road enthusiasts.

Business Structure

The Moto X bikes will be concentrated towards the off road racing bikes rather than cruisers or touring bikes. These are the motorcycles that are raced throughout the world and are available for the public to buy. A customer will be able to come in and purchase their motorcycle and then customize it to the kind of riding they wish to do. This includes things like a better exhaust system, high performance suspension or bigger foot pegs for more stability and performance. J-Dub Racing Inc. will be set up for the action adventure seeking individual who is into extreme sports.

Along with offering a catalog and internet sight for orders, J-Dub Racing Inc. will pride itself on having the availability of their products in store. If a customer walks in and is looking for a popular off-road product they won't have to pay for it up front, order it, and then return a week later to pick it up. We will have it and we will also have all the needed goods for riding at reasonable prices. This includes oils, gases, safety equipment, boots, and much more.

Overview of Market

The race track at the dealership will be sanctioned by the Canadian Motocross Racing Club, (CMRC). CMRC is a Canadian non-profit, marketing and membership driven organization committed to the growth and development of competitive off-road motorcycle racing, for amateurs and professionals, regional and national. To ride at this track all riders will have to be a member of the Canadian Motorcycle Association (C.M.A.), in which, puts all responsibility in the arms of the rider.

To become a member all you have to do is fill out the application that waves the riders rights from holding the C.M.A. or the track wners from any liability due to the rider or other rider's actions. The cost of a membership is $26 per year.

There will also be riding lessons and advanced training available for those interested. These courses will encourage safety and responsibility for new riders along with teaching them the skills that are necessary to be a good rider. The advanced classes will be more focused on racing in which will teach valuable speed techniques and riding styles to improve riders for racing. Along with this, J-Dub Racing Inc. will also provide special clinics through out the year that will have training conducted by past racing legends and current stars of the spectator sport today.

Summary Of Required Funds

J-Dub MX Racing Limited will be funded by a family loan of $1,000,000; the dealership will be able to pay this back within ten years and be self sufficient. The initial start up cost will cover the initial purchase of heavy equipment for the track, and then fund the building of the dealership. Finally the money will be used for the cost of stocking parts and inventory. The total start up costs included should be under $800,000; this is based off of $300,000 for track and equipment, $250,000 for construction of building, and $250,000 for inventory, supplies, and licensing.

BUSINESS OVERVIEW

Type Of Business

As mentioned in the executive summary, J-Dub MX Racing Limited will be driven towards off-roading Moto X bikes and ATV'S. To go along with the products that are offered at the dealership there will also be a great amount of service. J-Dub MX Racing Limited will pride itself in addressing the customer's needs. There will be no three week waiting period at this dealership for your bike to be looked at before it can be serviced. J-Dub MX Racing Limited will be able to diagnose on sight what is wrong with the motorcycle or ATV and then have it fixed in a week or less. Most motorcycle dealerships take the better part of three weeks to rebuild a single cylinder engine which only requires about three hours of work. We will be able to do the same service in one week or less because of our extensive inventory of parts and our own machine shop on site. This way all work takes place and gets done in a timely fashion all at one location.

The on-site motocross track is another service that is available at Zoom Motors that is not available at any other dealerships. Not only will the customers and racers be able to come and enjoy riding, but there will be riding classes and lessons to teach upcoming racers how to ride, as well as existing racers how to improve upon their ability. The services of J-Dub MX Racing Limited will start first with the opening of the track when the land is acquired and a track is built. It will remain open while the dealership is constructed and eventually open. The track will be functional for a full year before the dealership is open.

Also with being able to place orders in the store, consumers will be able to order either over the phone or through the internet from our parts catalog. The parts catalog will list all of our products that we stock and can order along with our services such as rebuilding of components. A big contribution to our part catalog is that we will be the only dealership other than Smith to sell Smith custom ATV