Hilton
Essay by review • February 2, 2011 • Essay • 729 Words (3 Pages) • 1,176 Views
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Description of the Company
Hilton Group plc is a leader in the leisure sector, with interests in hotels, health clubs, and a range of UK regulated betting and gaming services. It owns a portfolio of world-class brands including Hilton, The world's most famous hotel chain.
Hilton Group employs more than 84,500 people across 80 countries worldwide.
Hilton International (HI), an operating division of the UK based Hilton Group plc, owns the rights to the Hilton brand
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name throughout the world, with the exception of the USA. Hilton International and the North American based Hilton Hotels Corporation (HHC) share responsibility for the Conrad brand, A global marketing alliance between Hilton International and Hilton Hotels Corporation extends the number of hotels operated by both companies worldwide to over 2,500 over 500 of which are branded Hilton.
Hilton Group's LivingWell Health Clubs division operates health and fitness clubs in many Hilton hotels and a nationwide network in the UK.
COMPETITION
Why work at Hilton?
Hilton hotels are exciting places to work -- you really don't know what to expect from day to day, and this adds to the enjoyment. It can be hard work of course, but you're always supported by your colleagues and by your managers. Hilton also supports career development, with outstanding training and learning opportunities, allowing trainees to travel and see the world and to also be paid for doing this!!
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Careers and development
Hilton provides opportunities in Careers and development. If you want to do a job in the best environment or want to use the training and development opportunities to develop a successful career, Hilton is for you. And if you take a natural pride in doing things thoroughly and properly and are prepared to work hard- then obviously Hilton is the place for you.
Training and development
The opportunity for everyone to develop their skills and progress their careers at every level.
Hilton University
Hilton University exists "on_line" to enable those with ambition to learn and improve themselves from their work place or home. Information that supports learning and development is available on the internet at home or via the intranet in the hotels.
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Hilton hotel roles
Managing and running the world's Number One hotel brand means that Hilton offers a multitude of roles, from purchasing,
finance and sales to operational skills in our restaurants, bars and kitchens as well as in engineering, housekeeping and reception areas.
CURRENT MARKETING STRATEGY
* Maximize Revenue.
* Increase Market share
* Increase choice and types of product offered,
* Development/Focus on Service
* Quality First
POTENTIAL ETHICS ISSUES
Ethics in Hilton means being:
1. Truthful to customers/guests.
2. Giving value for money.
3.
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