History of Anheiser Busch

FamilyÐ'...FriendshipÐ'...InnovationÐ'...Hardship. These words can describe almost anything in life, but today they represent something amazing. Something that has seen every aspect of these words and enjoyed or worked through the problems that come with all of them. This something is a company known as Anheuser-Busch. Anheuser-Busch is a family owned business that has passed the test of time.

Born in Germany, Adolphus Busch came to America in 1857, according to www.Budweiser.com. Two years later Adolphus started a wholesale commission house selling brewing supplies. One of his best customers was Eberhard Anheuser, the owner and founder of E. Anheuser Brewery. The two men developed not only a good business relationship, but also a great friendship. Adolphus started work at the E. Eberhard brewery as a salesman a few months later. Adolphus and his then close friend Carl Conrad began to test to give the company a new product to generate more revenue. After months of testing the two came up with the famous beer, Budweiser. After this product was introduced the company really began to take off. To recognize Adolphus, the company's name was changed to Anheuser-Busch Brewing Association.

Then, on May 2, 1880, Eberhard Anheuser died, and Adolphus was named President of the company. Adolphus was a master brewer in not only making beer, but he also knew the field by advertising, management, and advertising. During his 23 year tenure, Adolphus kept the company strong by using his skills to keep up production and generate more revenue. He then died in 1913 and passed the company on to his son, August Busch, Senior.

According to www.Anheuser-Busch.com, on January 16th, 1920, National Prohibition began setting back Anheuser-Busch. To get through the prohibition, Budweiser made many other products, such as, Bevo, maple syrup, ice cream, baker's yeast, a chocolate beverage named Carcho, refrigerated cabinets, and even trick bodies. In 1924, August's son, August Jr., began to work for the company. After many years of having beer off their production lines, it was brought back in 1933 when Prohibition ended. This was such a huge event the August went on the radio to announce the re-beginning of the production of Budweiser beer.

Six months after Prohibition ended the famous hitch for Budweiser, the Clydesdales, was introduced. The company began to rocket as the hitch generated more than 125% of what the made in the years before. The company then took a hit a year later in 1934 when August Senior dies on February 3. His son Adolphus Busch III became the new president of the company. To keep the company afloat, Adolphus III began to package beer in steel cans in 1936. This was such a huge success to the company that in 1938, they reached a milestone by producing 2 million barrels a year.

On August 29th, 1946, Adolphus Busch III died and his brother August Busch, Jr. became President of Anheuser-Busch Brewing Association. Gussie, as he was called, was a master brewer and also earned the name, brew master. Gussie had career marked by new products and developments. His main point in the business was quality. He didn't stop at anything to make a great beer the was enjoyed by all around the word. His famous line "And you can tell the world I said so", was put into every advertisement made during his tenure.

The company then reached another milestone as they celebrated their 100 year anniversary in 1952. That same year the Gussie took the company to a new level by introducing the new Busch brand of beers. Gussie and his team then came up with "Bow-Tie" design in 1956, to give the