How Apple Became Successful?

Apple was founded by three friends with a few dreams. Steve Jobs, Steve Wozniak and Ronald Wayne, shared a love for technology and had a knack for being innovative. Together they built a brand that would dominate the world of computers and technology. Steve Jobs is primarily the face of Apple. He served as the founder and CEO of the company. As with any organization, Apple as a company had its share of low points before reaching to the top totem pole. At its all-time lowest, and facing bankruptcy, Apple was not afraid to take risks and reinvent the brand. The company started out focusing on computers, and in the midst of adversity, it shifted its focus on being creative and innovative in ways that their competitors could not imagine. The company thought of ways to expand and how to create smaller, sleek and esthetically attractive products. Apple now serves as a marketplace for music, cell phones, tablets, iPads, iPods, pc’s, multimedia, retail and so much more. The company utilized a strategic business plan and invested in its talented employees and re invested in Steve Jobs who was one of the original founders to achieve success. As stated on sucessstory.com, “Steve Jobs Apple’s cofounder and CEO stated that the goal of Apple wasn’t simply to create great products, but to create a lasting company that would influence the world for generations.” I believe that Apple utilized its resources well, recognized when to take risks and created a talented team of people that worked together to achieve organizational success. Through the use information, information technology and people, Apple has accomplished remarkable achievements that are standing strong today as the largest technology company in the world.

Reference

Apple Inc Success Story. (2017). Retrieved from: https://successstory.com/companies/apple-inc