How to Self-Publish

HOW TO SELF-PUBLISH

YOUR OWN BOOKS

MANUALS, REPORTS,

OR NEWSLETTERS

You can make a lot of money by writing and self-publishing your own material, if you are willing to write the books, manuals, reports or newsletters that millions of people across the United States, and throughout the world for that matter, desperatelly want to buy.

Today, more than ever before, is the age of information. Twenty-four hours a day, seven days a week, there continues to be an incredible demand for information throughout America and the world. There is an astronomical demand for information-packed books, manuals, reports and newsletters of almost every imaginable kind.

It's really much easier than you might have ever guessed to start filling your bank account with cash from information you possess. People crave information that appeals to their basic needs and will somehow educate or enlighten them. Simply by putting your own specialized information into books, manuals, reports or newsletters, you can start putting a hefty price on information you have no doubt been giving away.

FIND YOUR MARKET--

THEN WRITE YOUR MATERIAL

Anyone who can communicate an idea to another person, should be able to get their same message across on a written page. If you are either and expert on some subject, or are interested enough to obtain the information needed for a project, you have what it takes to go from having an idea, to self-publishing your own material in whatever format it develops into.

There are hundreds of publications filled with ads by people just like yourself, who discovered they could make a lot of money writing and publishing their own work. Looking through opportunity magazines, or other publications that cover the field you are interested in, is a good place to start looking for ideas.

Review all the advertisements in the magazines you have chosen to see what popular topics and subjects are being written about in books, manuals, reports and newsletters. Then ask yourself if you can come up with a better way, or have equally interesting information you can present from a different angle, or with a different twist that would also be of interest to the readers in that market. If the answer is "yes," then you can enter that market and also make some incredible money!

CASH IN ON YOUR CREATIVITY AND EXPERTISE

Be creative in developing your material. Perhaphs you are aware of some techniques that allow people to accomplish their goals faster in a certain field. Maybe you can think of a better way to cash in on some current fad. The bottom line is that people are hungry for information and ideas, and you can become the writer or self-publisher of information people want to buy.

People are eager to buy information that can help them improve their lives: 1) Financially; 2) Physically; and 3) Emotionally. If you can fill any of those needs with information that can be put onto a written page, there are millions of people waiting to hand over their cash to get it.

KNOWING HOW TO PACKAGE YOUR INFORMATION

CAN EARN YOU A FORTUNE!

After you have written your material, you will have to decide on how you will package the information to make it salable. Depending on your market, some packaging will sell better than others. For example, you can print your information in a series of publications, print it in a book, manual, report or newsletter, put it on cassette tapes, or present it at seminars. You can focus on one area, or utilize many areas.

One thing is certain, people are paying billions of dollars to obtain well-packaged information! There are books that sell for up to $100 and more, with manuals coming in a close second. There are reports that consist of 10-12 pages selling for up to $10 or more, while some seminars can cost as much a $15,000 for a single weekend. It may sound incredible to the average person, but people are willing to pay top dollar for information. However, the "packaging" must be perceived as being worth the price you are asking.

But before you decide on how to package your information, you must first consider who your primary audience is, and cater to those people in everything you do.

FOCUS ON SUBJECT MATERIAL THAT IS SALABLE

Information for your subject matter can be found in various places. For the very best results, start with your own field or expertise and turn it into a book, manual, report or newsletter.

Focus on providing your targeted market with simple, understandable, and helpful information. It must overwhelmingly appeal to your customer's wants and desires.

Never forget that this is the age of specialized information. People are completely willing to spend their money for tens of thousands of different forms of information, provided it is useful to them. Your job is to either find a need and fill it, or create the need and supply it.

One of the best ways to get started is to sit down with some paper and write down every subject you have some degree of knowledge about. Your list of subjects doesn't have to be in any particular order. Don't force it. When ideas for headings no longer come easy, stop and start up again at a later time. When you feel comfortable that you have covered most of the areas you know, start picking out the topics that interest you the most. Then you can start researching more material for your writing projects.

FILL YOUR MATERIAL WITH SELF-INTEREST BENEFITS

Many new writers fail to understand that if they expect any hope for business survival, let alone success, they must come to realize early on that a big part of their job is to arouse the emotions and desires of their customers. Your product, whether a book, manual, report or newsletter, must be portrayed as being jam-packed with self-interest benefits.

Millions of dollars in failed business ventures are wasted every year simply because entrepreneurs fail to understand that what they have to say is not necessarily what customers want to hear. You should never forget this valuable lesson. It can make you rich!

YOUR MATERIAL MUST STIR

EMOTIONS AND DESIRES

Emotions