Ikea Company Presentation
Essay by stmichaelo • April 6, 2015 • Essay • 289 Words (2 Pages) • 1,660 Views
INTRODUCTION
Ikea's Origin and Establishment
ASSESSIBILITY OF IKEA'S ENVIRONMENTAL RIVARY
Considering Ikea's market strategy using a summarised Porter's Five Forces of Competitive Advantage and the SWOT Analysis
BETTER SWOT STRATEGY FOR IKEA
Ikea's Need for Better Advertisement Strategy
Ikea's Better Communication and Involvement of Stakeholders
Restructuring of Ikea's Management
Ikea's Need for Change of Market Target
Ikea's Need for Market Share Increase
Dealing with Ikea's Product Diversification
Dealing with Ikea's Market Threats and Competitors
Ikea's Social Trend Issues
Dealing with Economic Meltdowns
DEVELOPING TOWS MATRIX BUSINESS STRATEGIES
Strengths-Threats (ST) strategy for Ikea
Strengths-Opportunities (SO) strategy for Ikea
Weaknesses-Threats (WT) strategy for Ikea
Weaknesses-Opportunities (WO) strategy for Ikea
IKEA'S CARBON MANAGEMENT MECHANISM
Ikea's Product Restructure Technique
Better Green Packaging
Carbon Footprint Reduction
Utilisation of Sustainability Product Score Card
Use of Better Software Program for Ikea
IKEA'S GREEN SUPPLY CHAIN MANAGEMENT
IKEA'S GSCM BASIC PRACTICES
IKEA'S SOCIAL LIFE INVOLVEMENT
Ikea's Collaboration with Environmental bodies
Ikea's Involvement with Humanity Organisations
Ikea's Low Price Sales Affordability Strategy
Interview for Deriving People's View
CONCLUSION
SUMMARY OF ANALYSIS, FINDINGS AND LIMITATION
REFERENCE
SEE LIST OF REFERENCE IN THE REFERENCE PAGE
TABLE OF CONTENT
INTRODUCTION
ASSESSIBILITY
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