Innovation in Culture

Innovation plays a critical role in achieving sustainable competitive advantages and business success. Innovative firms tend to be more flexible and have a greater ability to respond faster to changes. One of the factors that can influence the degree of innovative behaviours in an organization is the organizational culture. Organizational culture is defined as the commonly held values and beliefs that affect the behaviours and attitudes of the individuals in the organization, it is how an organization generally functions and conduct its operations. Since culture influences employee behaviour, it can either inhibit or support innovation among the members of an organization. Samsung has continued with the efforts to foster a creative organizational culture to respond proactively to the rapidly changing business environment. Samsung is dedicated to enhance its organizational culture through its motto of "Work Smart, Think Hard, and Build Trust and build an ideal workplace where all individuals can unleash their creativity".

It has created a flexible culture that harnesses creativity in its people, enabling them to stimulate new ideas and launch successful new innovations into the market. Incentives are given to employees who came up with brilliant ideas while constructive failures are not penalized to encourage more proactive participation among the employees. Creative culture makes people embrace innovation as a fundamental organizational value and can develop their commitment towards strategies that support innovation.