Knowing Your Audience Paper and Communication Release

Knowing Your Audience Paper and Communication Release

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Knowing Your Audience Paper and Communication Release

Introduction

Audience Analyses

For communication to be effective a message must always be designed with the audience in mind. To prepare for an effective verbal or visual presentation or speech the communicator must first analyze the audiences' demographics and psychographics (Cheesebro, O'Connor, & Rios, 2010). Good communication skills involve providing the listeners' with plenty of details to ensure the audiences' understanding of the message, which are referred to as "supporting material" (Cheesebro, O'Connor, & Rios, 2010). Other considerations before and after a message is delivered to ensure that it is received as intended would involve appropriately formulating the central idea and considering how or where the message will be best viewed or heard, and feedback (Cheesebro, O'Connor, & Rios, 2010).

Deciding the appropriate channel of communication to use for the intended audience is as important in the communication process, which all depends on the type of dilemma or situation that currently exists or occurs. Another deciding factor in this communication process is the amount of people a sender is attempting to reach at one time, like during the "Chilean Copper Mine Collapse" (University of Phoenix, 2011). The main objective is to create an "audience-centered speech" and captivate the audiences' attention (Cheesebro, O'Connor, & Rios, 2010).

Collapsed Chilean Copper Mine

According to the CNN (2011) website on August 5, 2010 the main ramp into the San José mine in the Atacama northern region of Chile collapsed leaving 33 miners 2,300 feet underground. A rescue mission costing 20 million dollars headed by Miguel Fortt successfully extracted all of the 33 miners alive from the "bowels of the Earth" after spending 69 days underground (Penhaul, 2011). Florencio Avalos was the first miner to be rescued on October 13, 2010. Twenty two in a half hours after the rescue operation began shift foreman Luis Urzua, 54, was the last of the 33 miners to be rescued from the gold and copper mine. As televised Worldwide by numerous networks the Chilean president stood supporting the rescued miners as they proudly sang their country's national anthem together (CNN, 2011).

On August 6, 2010, Chile's National Emergency office released a statement stating that 130 people are working on rescuing the 33 miners trapped, but little detail was given at that time since the fate of the miners was not immediately known. According to CNN (2011), on August 7, 2010, the Chilean president Sebastián Piñera arrived in Copiapo where the mine was located to meet with officials. The president reassuringly publicly stated, "We are going to do everything humanly possible to rescue alive the 33 people who are trapped. In this there will be no hesitation and a total commitment" (Timeline: Trapped Chilean minors). It took 17 days before the miners refuge was finally reached luckily discovering all of them alive and well only surviving on rations from a workshop located nearby in the mine.

Communication Begins

First priority was to get survival needs to the 33 miners trapped in the mine through "carrier pigeons" and notify all affected parties, including family members' (CNN, 2011). The immediate potential needs of the families of the miners in receiving a message about this horrific incident would be the safety and well-being of their loved ones trapped and details of initial rescue plans, which is referred to as an informative process speech (Cheesebro, O'Connor, & Rios, 2010). The potential needs of the company's employees when receiving a message about the mine collapsing incident is known as an incident speech (University of Phoenix, 2011). This type of informative speech would include a timeline of the incident, a description of the physical setting in which the incident occurred, a description of co-workers' involved, and an explanation of the results following the incident (Cheesebro, O'Connor, & Rios, 2010). Extensive details would also be needed of the initial rescue plans, operational needs, and immediate company procedural changes.

The miners' had religious and political faith along