Lighten up Advertisement

Rosa Tomas

Professor McCulley

English 100

4 October 2017

Lighten Up Advertisement

        Lighten Up, a hair bleach, was created by 4 female college students by the names of Rosa, Remy, Rebeca, and Jennifer. The bleach is designed to help people of darker hair color and different hair texture, to lighten up their hair color in just one use, without the struggle that the competitors give them. Not only that, Lighten Up was devised to moisturize hair, add volume, strengthen hair, avoid hair breakage, and prevent hair loss. It was made from all-natural products and was not tested on animals. The marketing campaign that will be used for the product is social media, television commercials, billboards, and YouTube video advertisements. This way, it will reach the intended audience of young women between the ages of 15 to late 20s. Three two appeals that will be used in the advertisement, which are ethos and pathos. The use of celebrities, such as Kim Kardashian and Kylie Jenner, will boost the ethos of the product because both the individuals endorsing it are known for consistently dying their long, black hair to platinum blonde and will appeal to the intended audience because both celebrities are currently seen as society's beauty ideals. The other appeal, pathos, will be shown in the fact that Lighten Up did not use animals to test the efficiency of the product and that it is environmentally friendly because it uses all natural products instead of toxic chemicals that are bad for nature. Lighten Up is the best product to use to bleach dark, texture hair without all the drama.