Lmvh

Strategic planning

LVMH mission statement -GROUP MISSION AND VISION

he mission of the LVMH group is to represent the most refined qualities of Western "Art de Vivre" around the world. LVMH must continue to be synonymous with both elegance and creativity. Our products, and the cultural values they embody, blend tradition and innovation, and kindle dream and fantasy. In view of this mission, five priorities reflect the fundamental values shared by all Group stakeholders.

LVMH values

- Be creative and innovate

- Aim for product excellence

- Bolster the image of our brands with passionate

determination

- Act as entrepreneurs

- Strive to be the best in all we do

Be creative and innovate

Group companies are determined to nurture and grow their creative resources. Their long-term success is rooted in a combination of artistic creativity and technological innovation: they have always been and always will be creators.

Their ability to attract the best creative talents, to empower them to create leading-edge designs is the lifeblood of our Group.

The same goes for technological innovation. The success of the companies' new products - particularly in cosmetics - rests squarely with research & development teams.

This dual value - creativity/innovation - is a priority for all companies. It is the foundation of their continued success.

Aim for product excellence

Group companies pay the closest attention to every detail and ensure the utter perfection of their products. They symbolize the nobility and perfection of traditional craftsmanship. Each and every one of the objects their customers buy and use exemplifies our brands' tradition of impeccable quality. Never should Group companies disappoint, but rather continue to surprise their customers with the quality, endurance, and finish of their products. They never compromise when it comes to product quality.

Their search for excellence go well beyond the simple quality of their products: it encompasses the layout and location of our stores, the display of the items they offer, their ability to make their customers feel welcome as soon as they enter our stores... All around them, their clients see nothing but quality.

Bolster the image of our brands with passionate

determination

Group brands enjoy exceptional reputation. This would not amount to much, and could not be sustained, if was not backed by the creative superiority and extreme quality of their products.