Market Segmentation and Positioning

Market Segmentation and Positioning

Eddie Lemon

Dr. R. Kay Green

MKT500 Marketing Management

July 22, 2012

Introduction

Today, technology, education and things that are needed, things wanted or things we would like to have seem to changing from day to day, months to months and year to year. It seem like our environment is changes beyond all recognition and requiring more and more of us making right decision to make the best choices in our personal and our family lives.

Everyone knows that it gets harder as we get older to remember and it's a mistake for use to assume that we will be able retain all of the information that we have obtain especially, when we need it the most during examination times and that's what's Smarter and Smarter, Inc. is all about.

Smarter and Smarter Inc. was established in 2010 to create new methods and producers, new innovation that's more efficient and producing better results for just about whatever is needed that's possible for mankind. Smarter and Smarter, Inc was created in 2005 just by being concern about others and just by listening to college student and people from all walk of life and some of the things in their lives that if they had a choice would be improved to make their condition better. We star take survey from the general public, public schools colleges and universities. Smarter & Smarter, Inc. make a commitment to make some of their concerns and much as possible different for them. Our mission statement is "Brain Smart is Knowledge & Power".

We wanted to invent something for the brain to help students, adults to record and never forget what knowledge was input in their brain like a tape recorder, all you want to do is think about what been recorded in your brains. Just like a tape recorder once the information has been recorder all you do is play, fast forward or some rewind to get the information. Therefore, decisions were made to research and product a product without any chemical by using all natural organic products that would not be harmful to body. We created an all natural product called "A Smarter U". This product was severely tested and passed the entire necessary government test that were need and approved not to be harmful to the body. The step taken was protecting our product by getting a pattern. First we did some research for ourselves to make sure that there were nothing that existed that performs the same function, if there we could get a pattern so we were very excited and decided to move forward with our brand new product.

The next important step was to contact a pattern attorney to get our pattern and we did and it took several weeks to get our pattern recorded in Washington, D.C. but we did get our pattern in 2005.

Since the pattern we decided to market our product first in the United States to generate some revenue to help cover the expenses and to get a feedback from some our users because the feedback will help the company make some important decision about move forward and how, when, where and to whom we should market our product aboard. For instance, it's like be a cook but you prepare a meal for your family first before others to get their constructed criticism to make adjustment if needed.

After our product "A Smarter U" has been accepted in the United States we will then at some point make the necessary about entering the foreign market. However, when I do I would like to market our product in the countries with the lowest education level and children with the greatest dislike for going to school, colleges and university? After do some extensive research and analysis we have discovered five location that would first try to market our product which are in Sweden because the education level