Marketing Consumer Behavior Chapter 1&2 Review

CHAPTER 1 REVIEW

Consumer behavior is extremely important in businesses. Therefore the class is even more so. Businesses are built of of consumers. Knowing how consumers buy and their buying habits is something that should be emphasized in class. When learning about a set of consumers you have to know their habits and what they usually look for. Finally an important part of learning about consumer behavior is application. It is so important that within a consumer behavior course students are taught how to apply their findings in real life. All of these factors added up help build on the importance of consumer behavior classes.

I believe marketing is very powerful. Marketing is what allows a business to show off. It allows for people to see what a business has to offer. It shines light on things good and bad. I believe that at this point the only way our markets, economy, and trades will continue to run smoothly is by marketing. No matter where you are you are marketing whether it be the latest phone in your hand with you using it simply to how you sit on a plane.

Consumer analysis allows for you to get to know your customer and their habits. When you look at a chart of a consumers buying habits compared to others you will see a lot of similarites. For example is a store watches and analyzes what brand of tissue people buy more, they will review the data collected and know which tissue brand they should order more of which they can order less of. Being able to see what your consumer wants allows for you to better treat and assist them in their buying decisions.

The first example would be when I was looking for dog food for my dog. There are typically two types of dogs. One who will eat anything and one who won’t. So when I went into Chuck and Don’s looking for dog food I was looking for one that targeted finicky eaters. I found three that did that but wasn’t sure which one to pick. They all looked good but as I observed I saw one company that said it had bacon bits in large bold font that stood out to me. At that point I had already filled my cart and checked out with a box of those. The second example I have is when I go to walmart they are super good at always drawing me into their electronics section simply because they let you play a certain game a little bit just to try out the system. Their demonstration allowance is a great marketing strategy that usually has the person wanting to buy the product after seeing how fun it is. The last marketing strategy is at my work Coldstone. We offer so many discounts and coupons that we get lines of customers at our door. This is better than competitors because we exhibit knowledge of supply and demand with coupons. The more coupons given out the more customers eventually meaning more profit. The less coupons the less customers but still goo profit.

who is my target consumer. Why does my consumer prefer this product more than this one. What happens if I introduce this product to my consumer. How much money will I earn over this amount of time that my consumers shop here?

A marketing segment that I am not a part of is the design team. If I needed to sell something to them the best way to go about it is use something that they are familiar with like Adobe Photoshop or Illustrator and present my info on that. Then ask for their opinion. After seeing them my product ask them for ideas they have with theirs and see what ideas within each of our connect to market our product in the best way we can.

Castle View Highschool is home of over 2,000 kids. The one thing they struggle with is knowing their kids habits. If they better knew students and students groups and outlets they would be able to market the school better thus getting more money from the state and more support. So for them they need to do better at getting to know the kids and how they can help students in school and school activities so that word spreads and Castle View becomes a better more well funded school.

CHAPTER 2 REVIEW

Consumer affect is the feeling a consumer has about stimuli or events. Cognition is about a consumers thinking/thoughts about a product. Behavior is the physical actions of a consumer that can be seen and charted. Environment is everything external that influences the consumers thoughts, feelings, and actions.

Consumer environment is everthying that affects the consumer. So when a consumer sees something on tv advertising your product you are affecting their environment. Therefore you can control the environment to affect the consumer in a way you want them to. For example if you put blue and orange everywhere and everything has horses over them the consumer is going to get an overwhelming sense of Broncos and is going to want to buy a product that is Bronco colored or like Broncos to stay in the loop and with the trends.

If a consumer can see it then thats what matters. People are always looking at trends and things they see in their everyday life. So why not take advantage of that. If you tap into their lives they become devoted to you. When one person really likes something they are bound to talk about it to get people hooked. So having a marketing strategy that gets people hooked and excited about your company is a strategy that taps into those overt consumer behaviors and it allows for the company to strive.

The implications are anything that changes within a consumer process will create a ripple effect. So expect it. You always need to be on your toes watching the consumer process so that when the environment for example changes, you will have already adjusted your mindset and cognition to keep up with the flow.

An element can be analyzed