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Marketing Essential--7-11

Essay by   •  October 22, 2017  •  Case Study  •  426 Words (2 Pages)  •  984 Views

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1.0 Introduction

The branch of Enterprise accounting, which is separated from the traditional accounting and financial accounting, focuses on improving the management of enterprises and improving the economic benefits.

HUIYUAN was found by ZHUXINLI in 1992.at present it is has about 140 business entity store ,on the other hand,its turnover reached 5.882 billion in 2015. Its nature is limited liability company.

2.0 Variable Costing Technique (Marginal Costing)--Beijing HUIYUAN

Marginal is the amount of change in the cost when the output is infinitely small.

2.1Contribution Format Income Statement for the Month Ended 31 December 2016(Beijing HUIYUAN)

Beijing HUIYUAN Juice group Ltd

Income Statement for December 2016

Variable Costing

1000 units

800u nits

500 units

Sales

150000

120000

75000

Variable Costs

opening inventory

cost of goods manufactured

60000

48000

60000

closing inventory

0

36000

30000

60000

48000

30000

variable selling and administrative expenses

10000

8000

5000

contribution margin

140000

64000

40000

Fixed Costs

manufacturing overloads

20000

20000

20000

selling and administrative expenses

12000

12000

12000

profit

48000

32000

8000

...

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