Marketing Plan

BUDGET TRAVELERS= COMMON CHARACTERISTICS OF OUR CUSTOMERS

ENVIRONMENTAL ISSUE

VISITORS BRUSSELS, LOCAL TRAVELERS, BACKPACKERS

INTERNATIONAL STUDENTS

Our first target group is people sensitive to environmental issues . They are most of all international travellers who want to enjoy and discover Brussels but with an eco-friendly attitude . According to a study by Lamia Abdmouleh , sensitivity to environmental issues depends on several variables such as age, education and marital status : young, educated and unmarried individuals would be more sensitive to theses concerns . .

The target would so be skewed towards students in higher education and young workers with age ranging from approximately 18 to 30 years old .

(Our youth hostel thrives to provide a real eco-friendly atmosphere . We use indeed only renewable energy and above all , we financially support organisations working to preserve the environment and climate and propose to our guests to participate in their several activities . )

. Our second target group is people travelling to discover and enjoy Brussels but mainly for partying, to meet other people and cultures .They seek for a friendliness and social environment, not so far from the centre of the city, where they can stay a couple of days. This people will range in age between 18 and 25 years old .

Our youth hostel provide them a real friendliness atmosphere with several common dormitory , young welcoming staff and its location in the centre of Brussels allows quick and easy access to many party and activities in the city .

Our third target are students who need to find a place quickly and easily in order to seek a permanent accommodation .These guests are looking for a convenient and friendly place where they can leave their luggage and sleep safely .There ages ranges from 17 and 25 and are most likely to come before the beginning of the first and second semester of the academic year .

The youth hostel provide them a friendliness atmosphere and provide also single rooms for those who prefer to sleep alone. The location of this hostel allows them to discover and adapt to their new environment and seek for a permanent accomodation without travel a lot thanks to a quite developed public transport network