Marketing Report - Aaram.Pk

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Marketing Management Report 

Aaram.pk 

(Online household service provider) 

By 

Hafsah Hamid Dahar 

Haris Shabbir Rana 

Asad 

Institute of Business Management 

2015 

Aaram.pk

Zindagi Ap ki Zemedari Humari

Introduction

Aaram.pk is a household service provider in Pakistan. It was launched on 1st January 2014. It is Pakistan based company which provides household services on door step. We provide the following on your door step:

• Carpenter
• Electrician
• Flooring
• Painters
• Plumbers
• Guards
• Maids
• Governess

We provide services easily, reliably and quickly. For rendering our services, visit www.Aaram.pk. Each service is mentioned clearly on the home page. Before selecting any service, the user need to sign in for free. After signing in, it is just 3 steps away. Firstly, select the service you want to render. Secondly, select the timing when the professional should be sent to your door step. Lastly, now you can relax while our professionals perform the task and make your life Aaram day!! The mode of payment is cash on delivery after the service is provided.

SWOT Analysis

Every product or service has many strengths, weaknesses, opportunities and threats attached to it. We shall individually each and every aspect:

Strengths:

Aaram.pk has a number of strengths along with it. As the online shopping trend is getting common among the people, Aaram.pk has proved to be a successful venture. Following are the strengths:-

Strengths

1. Low Competition:

As the trend of online household service providers is new in the market, it carries less competitors.

Up-till now only one competitor is witnessed so far in the market. Hence, the chance of survival of Aaram.pk is possible with increasing number of demand.

1. Reliability:

Reliability and trust is a big issue in countries as Pakistan. People avoid disclosing their personal contact information and addresses publicly. We, at Aaram.pk promise to provide you services with safety and reliability. We record all your personal information in our safe and secure databases and our professionals are highly trust worthy and trained.

1. Trained Workers:

Our workers are Aaram,pk are highly trained professional. We believe in providing top class service through our top class trained professional available anytime at your doorstep.

1. Quick Service:

We at Aaram.pk aim at providing quick and up to mark services at your doorstep. You could easily render our services by following three easy steps as mentioned above. Our professionals value your time and money and provide you quick services.

1. Big Two Cities: Karachi & Lahore:

We provide services in the big two cities of Pakistan i.e. Karachi and Lahore. We cater all the small and big areas of Karachi and Lahore. Hence we enjoy a large market share in these two big metropolitan cities.

Weaknesses

1. Low Awareness:

As Aaram.pk is a new trend in the market due to which people are less aware about it. More awareness need to spread through advertising and other marketing tools.

1. Limited Capital:

Aaram.pk was launched an year back due to which it is still not able gather much capital and resources.

1. Less Educated People:

People in Pakistan are less educated in compared to other countries. The literacy rate is too low and many people are not aware about the new technology. Aaram.pk is purely a service which could be used through internet and user must know how to use the internet.

1. Internet Service:

For using our website and rendering our services, the user requires a valid internet connection. In Pakistan, there are many areas which are still lacking internet services due to which our services could not reach there.

1. Theft Issues:

Nowadays in Pakistan, people are afraid of the crime and thefts being taking place. They feel insecure in their own house and hence avoid unknown people entering in their houses.

Opportunities

1. New Trend Of Buying And Selling:

The new trend of buying and selling is getting very common among people. People enjoy this new trend which is quick and hassle free. Thus, this proves to be a great opportunities for Aaram.pk. As Aaram.pk is also an online service provider, people could easily hire a professional in no time without any hassle of finding one in the market.

Threat

1. Competitor:

Aaram.pk has a strong competitor named Sukoon.pk which also provides household services.

1. Large market share:-

Our competitor Sukoon.pk has a larger market share in Karachi than our share in the market.

1. Professionals:

Our competitor is a big threat for us as they could steal our professionals by offering higher wages.

Market Needs:

In the era of 21st Century, every single person in place needs easy, quick and reliable services. As every household has a need to get their tap fixed, sockets to work properly, floor to be laminated, walls to be painted and need to have uncooked food at the doorstep, so here from electrician to plumber and painter to carpenter we provide you the best service with guarantee quality work just by one online click.

There always existed a need for such services for many centuries. But the modes of provision of such services varied with the passage of time.

We have introduced our service with some new innovative idea and with market compatible prices which focuses on customer needs.

• Customer Service: People today need quick and reliable customer service. It is mostly based on customer loyalty. 

Market Trend:

As Karachi is the economic hub of Pakistan and Lahore is the heart of it, the people living here are now trending towards online shopping, online trading, and online banking. In short, E-Marketing is trending.

People nowadays, need everything on their homes, as everything has become merged to one click. So that's because, we have developed an online E-Household service within these two cities covering all the small and posh areas.