Marketing

Marketing is the process by which we deal with our customers and engage them in buying a product. Sometimes we use catchy phrases to get them interested and sometimes we even go as far as developing something so innovative that they are instantly magnetized by them. Yet, marketing is not only to successfully sell and making commercials, most of the time we must study our market and create new tactics. One of those tactics means to have the intuition of what our customers may need and develop an answer for it, even before they notice them. Since this is all about satisfying our customers, we must set up realistic expectations for our products in order not to disappoint or not attract enough customers.

Analyzing the market gives us a good idea of what we will be dealing with. For example the company Dell targets Americans by using the catchy phrase that it is the only computer assembled in the US. By stating that, they presume people will buy their product as they support the work of Americans. Another good aspect of this advertising is that they show how easy it is to have something designed to fit oneЎЇs unique deeds. In an era where we customize everything (from our cars to our own pets) it is important that customers feel that the company they buy their products from views them as people and not as numbers. Tv commercials show hot innovative their manufacture is, how fast we can get it delivered to our own homes and how is guaranteed to work for our needs.

They select their customers and allow them to feel at home when they visit their online page. Through their easy step by step ordering, they facilitate the process of buying a new computer. The idea that the product is affordable and that it has the backing of the company also makes customers feel comfortable with the service they are paying for. If they were to develop customer equity, they would improve their sales even more as they will increase the number of people buying their services. Dell could benefit even more if they were to offer discount or upgrades to their loyal customers already. In other words, they could offer free upgrades for people who have bought a computer in the last five years. It would be even better if they could set up a rewards program where every dollar spent at Dell could accumulate towards getting video games or even store coupons.

Promoting their products through more television commercials showing college students leaving home for