Marketing

Muhammet Ozer

NAU, Business Administration

BUSI 4317, Sec. 1, SP 16

February 5, 2016

Homework Assignment #2

1. Read Chapter 3.

1. Select and read a recently published article (Oct. 2015- Feb. 2016) from the Houston Chronicle.  Briefly explain (in 3 to 4 sentences) how the article relates to material from Chapter 3 in the text.

1. Smith, M. D. (2-16, February 05). Ford, Toyota and Chevrolet top Houston auto sales in 2015. Retrieved February 05, 2016, from http://www.chron.com/business/retail/article/Ford-Toyota-and-Chevrolet-top-Houston-auto-sales-6809519.php#photo-7674176

1. The article identifies with the material in part three, it clarifies the buyers' preferences in the region, besides the article clarifies number sales between this year’s numbers and past several years. The numbers have almost remained the same, due to the current economic condition.

1. Identify a trend that is likely to alter the way business is conducted in the future. Use one or more of the following sources—The Gartner Group; McKinsey & Company; www.ted.com; DaVinci Institute; or Institute for Global Futures. Then, respond to the following:

1. Gartner Group is known as an organization that is predominantly focused on designing and creating statistical surveying and figures for business.

1. The essential information for recognizing the trend was on their site furthermore the data gave in the site as well.
2. The measurement of general environment that will influence the most this pattern positively is the financial conditions, the firstly The Gartner Group is an organization that is focused on creating statistical surveying, by having the capacity to build up this statistical surveying they likewise will have the ability to add to a solid monetary condition for their organization, that will have the capacity to powerfully affect the general environment.

1. The business opportunity that will ascend from this pattern is the business extension that can be made from the solid monetary conditions that will make the organization ready to contract more representatives and expansion of their income that will prompt further advancement of statistical surveying.

1. Choose an industry that interests you.  Investigate this industry in order to create a strategic group map. Pick two dimensions for your map that represent key differentiating factors in the industry. (The following YouTube video contains information about creating a strategic group map: https://www.youtube.com/watch?v=CcF3ZMgXQrA ). Paste a copy of your map on the last page of this homework.

1. The first dimension that I chose is the financial dimension of the Oil & Gas market. The market is an effective industry that generates enormous amounts of assets and employees thousands of workers. This dimension is essential for the steadiness, business and financing costs of the nations, on the grounds that the business controls tremendous measures of their incomes and are one of the biggest employers.

1. The second dimension that I have chosen is their legitimate dimension. Oil and gas industry is known as an exceptionally hazardous industry in regards to the oil spills and blasts that can happen, additionally Oil and Gas industry is a standout amongst the most effective businesses that help the incomes of the nation due to the tax incomes.

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