Mba 500 Gap Analysis Global Comm

Introduction

This paper will give an analysis of Global Communications and the issue with decreased earnings, telecommunication competition, and stakeholder alliance. Strategies will be discussed to allow Global Communications to begin market growth, stakeholder alliance as well as future measures to improve profitability. The solution to reposition Global Communications back into the telecommunications market will be discussed.

The stakeholders have a problem due to contract manipulations; the Union is not satisfied with the strategy that Global Communications has taken by leaving the Union out of possible talks and moving forward with outsourcing jobs overseas. The Union is also threating to sue Global Communications and this has brought on another burdensome task. This analysis will also review the current situation, opportunities and stakeholders' outlook. The analysis will end with the desired end-state vision, current issues and resolutions.

Issue and Opportunity Identification

Global Communications is a mega-telecommunications company that specializes in local, long-distance and telecommunications for domestic and international markets. Global Communications did not recognize the competition that competed in the same markets for telecommunication services. The biggest issue with Global Communications is that Stockholders are complaining about the share price going down 50% as well as the competition overtaking the telecommunications market. The biggest threat to Global Communications has been the cable companies that have provided complete solutions to consumers by providing computers, televisions and local telephone service. Global Communications has been able to keep an advantage in international markets over cable companies who received mixed results.

Global Communications has many opportunities to network with a satellite provider that will allow an alliance for Global Communications to offer video services, broadband and satellite capabilities. Another opportunity for Global Communications will be a partnership with a wireless provider to allow Globals small business owners to access the internet using a wireless telephone or PC card. Another opportunity is the decision by senior leadership to implement cost cutting measures that will increase revenue. Global Communications has an ideal strategy that will allow for a position of growth to be used in addressing the business side of telecommunications that will allow products and services to be distributed from an alliance of vendors that will give the same market edge as cable companies.

In order for opportunities to increase Global Communications will have to invest in reserch and development to study the most viable services for consumer as well as small and large businesses.

In initial business improvement efforts, "low hanging fruit" issues are typically abundant. After these obvious targets are addressed, many organizations struggle to identify and scope high-impact opportunities aligned with the company's strategic direction. (AITGroup ©2007).

Stakeholder Perspectives/Ethical Dilemmas

There are stakeholders who will impact the future of Global Communications. Katrina Heinz is the Chief Executive Officer who has the power to make major decision for the restructuring of Global Communications. Katrina's desire is to increase both revenue and profits with a more aggressive approach. Katrina Heinz has been with Global Communications for only a short period of time, which will play an important role not only with her colleagues but with the Union as well. Sy Rodriguez is Executive Vice President of Consumer Marketing and Sales, the advantage that Global Communications will have with Sy assisting is his expertise with the infrastructure of Global Communications being an employee for more than 20 years. Sy also have the personality to persuade key stakeholders and he is result driven. Nancy Everhardt is Executive Vice President of Small Business and Marketing Sales and she is new to Global Communications. Nancy has the experience in creating packages for small business markets but does not have the established tenure that is effective in getting results for her position.

Joel Thompson is Executive Vice President of Human Resources and Public Relations, and Joel has the longest tenure than any senior member at Global Communications. With 25 years invested with Global this leaves Joel in the position as a major stakeholder and whose objective is to ensure that Union representation will buy into the restructuring of Global Communications new vision. Joel has the respect of all key stakeholders as well as Union leadership. Joel also must be aware of the fact that the recent deal negotiated with the Union was not received very well with cuts in education and health benefits. Maria Antez is Vice President of the Technologies Workers Union. Maria is the liaison between Global Communications and the Union for over 10 years. Maria has been effective during her tenure as liaison the Union president is not happy with the way negotiations were handled with Global Communications previously that resulted in loss of health and education benefits.

The leadership team that was lead by Katrina Heinz was successful in getting the board to approve the plan for Global Communications to enter and compete in local and global telecommunications market, which has the leadership team excited. The issue that has come up with the plan even though it has been board approved is that the outsourcing part of the plan will move jobs overseas and also with downsizing and lay-offs does not look good for Global Communications in the eyes of