Me3 Coursework

I have created a storyboard for the first 15 shots of a music video for the song Ð''Time is Running Out' by Ð''Muse'. I have conducted research to find out what an audience looks for in a music video by asking members of my target audience (people predominately aged between 16 and 24) to complete surveys. From these surveys I was able to conclude that members of my target audience prefer to watch videos that show some interpretation of the song lyrics. I also established that they considered originality, eye-catching shots and romance to be the three most important qualities or a music video.

I then looked at existing examples of music videos in order to see how they used technical codes and mise-en-scene to make the video appeal to the audience. I noticed that most videos use bright colours for aesthetic reasons so I decided to dress my female character in a bright red top. I chose the colour red because it is used in most genres to signify passion and danger and I wanted this character to symbolise both. I felt that the use of shots in music videos was conventional and similar to those used in television, although music videos tend to be at a quicker pace. I decided I wanted my video to go against convention so I decided to only use extreme close ups (ECU) of my characters, never allowing their whole face to be in shot. ECU's are used in television for emotional intensity or to raise enigmas and to get the audience thinking.

I have used several techniques used in television and in film to grab the audience's attention, however I have not taken many ideas from music videos as I wanted mine to be original. One aspect of my video which is similar to others from this genre is he fast pacing and the timing of some shots to fit with a certain beat in the music, e.g scene 2, shot 3, where Rhys' eye opens on the beat. The audience will realise from other media texts the time 12 o'clock is significant, so by showing a clock approaching 12 in my opening shots I am captivating the audience's interest. By not showing the full face of my characters I am maintaining the audiences interest. Also in shots where there is lip-synching the lyrics are emphasised by the ECU. Lara is dressed in a mini-skirt, fishnets and stilettos which signify seduction and will appeal to the male audience. Enigmas are raised by many of the shots, for example scene 4, shot 1 - the audience tries to work out the characters