Medical Tourism in India

CERTIFICATE

This Dissertation report on _______________________________ is submitted in partial fulfillment of the requirement of Bachelor of Business Administration (BBA), Of Amity School of Business, Amity University Uttar Pradesh.

This is a bonafide work conducted by _________________________ enrollment number _____________________of BBA class of 2008; under the guidance of ______________________ (industry guide) and _____________________(faculty guide).

TABLE OF CONTENTS

CHAPTER 1.

* INTRODUCTION 6- 9

a) Brief description of Healthcare industry.

b) Healthcare in India

c) Tourism in India

d) Medical tourism

e) Review of literature

CHAPTER 2

* MEDICAL TOURISM 10-39

CHAPTER 3

* Objective and sub objectives 40

* Research methodology 41

* Research design

* Data collection sources

* Primary data

* Secondary data

* Sample size 42

* Limitations of the study

* Parameters and criteria for the viability of the project 43

CHAPTER 4

MARKET VIABILITY OF INDIAN HEALTHCARE INDUSTRY 43-55

* Segmentation

* Marketing mix

* Demand forecast

CHAPTER 5

SAMPLE BACKGROUND

a) Apollo 55-58

b) FORTIS 58-60

c) Max Hospital 60-61

d) Escorts 61-64

CHAPTER 6

Analysis and interpretation 65-71

CHAPTER 7

Findings 72-73

Conclusion 74-75

Recommendation 76

CHAPTER 8

APPENDIX

Bibliography 77-78

Questionnaire 79-80

CHAPTER 1

HEALTHCARE INDUSTRY

The health care industry is considered an industry or profession which includes peoples exercise of skill or judgment or the providing of a service related to the preservation or improvement of the health of individuals or the treatment or care of individuals who are injured, sick, disabled, or infirm. The delivery of modern health care depends on an expanding group of trained professionals coming together as an interdisciplinary team.

HEALTHCARE IN INDIA

Healthcare in India is the responsibility of the individual Indian states. The Indian constitution charges those states with "the raising of the level of nutrition and the standard of living of its people and the improvement of public health". There is also a National Health Policy, endorsed by Parliament in 1983.

TOURISM IN INDIA

Welcome to Incredible India, where culture echoes, tradition speaks, beauty enthrall and diversity delights.

Indian tourism is one of the most diverse products on the global scene. India has 26 world heritage sites. It is divided into 25 bio-geographic zones and has wide ranging eco tourism products. Apart from this, India has a 6,000 km coastline and dozens of beaches. . It also has one of the world's biggest railway systems opening possibilities for those interested in rail tourism. India also has excellent hospitals offering affordable Medicare and traditional healthcare systems like Ayurveda.

MEDICAL TOURISM

Medical Tourism refers to movement of consumers to the country providing the service for diagnosis and treatment. During the past few years, the number of people going out of their home country to consume health services has significantly increased. The size of this market is estimated to be $40 billion based on a Saudi Report in 2000. During the past four years, the market grew at a whopping rate of 20-30% and is expected to grow further. Considering this growth the current market size is estimated to be $100 billion. Medical Tourism industry offers tremendous potential for the developing countries because of their