Multi Express Toothbrush Marketing

MULTI EXPRESS TOOTHBRUSH

Marketing Project Paper

By:

Name( )

Submitted in partial fulfillment

of the requirements of

the Degree of Bachelor Science

in Business Administration

Principles of Marketing

Dr. Cannon

Dec 02, 2004

Introduction:

A toothbrush that has multiple uses and saves space, that's the vision behind the Multi Express Toothbrush. The product at hand is a toothbrush that pulls apart at the handle to provide consumers with dental floss and toothpaste. The rear part of the handle contains a button that when pushed down also allows forward movement; this action squeezes the toothpaste cartridge. When the button is pressed a hole at the end of the handle opens up allowing the toothpaste to exist, when the button is released the hole closes and seals off the toothpaste. The end with the brush contains a cartridge full of dental floss. The use of cartridges is important because when one becomes empty just pull it out and insert another quick, easy, and simple. When done brushing and flossing snap the two ends together and your ready for your next use.

Target Market:

The Multi Express Toothbrush can be used by anyone: children, teenagers, and adults. Parents when your children go to sleepovers don't waste your time and space packing a toothbrush, toothpaste, and dental floss the Multi Express Toothbrush contains all three. Teenagers can't brush your teeth after lunch because you can't fit toothbrush and toothpaste in your already crammed full book bags use the Multi Express Toothbrush whether you're in high school or college and keep those smiles bright and white. Adults I know what your thinking, I barely have enough time to sit down and eat my lunch let alone brush my teeth afterwards. With the Multi Express Toothbrush it's as simple as one, two, and three; pull, squeeze, and brush now that's fast. Business men and women who have to travel the Multi Express Toothbrush is for you, because you're on the go and you need that extra space in your luggage.

Product:

The Multi Express Toothbrush design is unique; its handle is large and slims down toward the end of the brush. The handle when separated has two cartridges. These two cartridges contain dental floss and toothpaste. These cartridges can be reloaded when they run out. The dimensions of the Multi Express Toothbrush are nine inches in length and one and a half inches in width. The width of the handle is what makes it possible for the Multi Express Toothbrush to contain these items. The button at the back part of the handle when squeezed down allows forward movement this movement acts like a squeezing system similar to a calk gun. The lever activates opening the whole at the end of the toothbrush. When the button is released the lever disarms and the hole closes sealing of the toothpaste eliminating messes. The Multi Express Toothbrush will be offered in a wide variety of colors: red, white, blue, and green are just a few of colors. The weight of the Multi Express Toothbrush is undetermined right now, the prototype design ways less than two pounds. Cartridge replacements for dental floss and toothpaste will be sold separately.

Place:

The package protects and contains the product during shipping and storage; therefore it is very important to have a package that is durable, damaged products reduce profits. The package will also identify the product and contain a description of the volume and weight. The package also identifies the manufacturer, distributor, and the unit product code for scanning and inventory processing. The Multi Express Toothbrush will be packaged in a single container. The package will be rectangle shaped, which should be easy for retailers to stock. The package will have the Multi Express Toothbrush design and logo on it. The back of the package will show the Multi Express Toothbrush design when the toothbrush is separated and also the product description and instructions on how to use the Multi Express Toothbrush, this includes changing the cartridges.

Price:

The price of the Multi Express Toothbrush will be determined by cost based pricing. Setting the price by calculating merchandise service and overhead cost, and then adding the amount of profit needed to cover the goal. There is no consideration to price elasticity of demand or reactions of competitors to price changes. The goal of the firm is to obtain an acceptable profit, using a specified price floor, which is the lowest price a company can charge and still attain its profit goals. Everyone will be able to afford a Multi Express Toothbrush.

Promotion:

Giving a discount to consumers can increase demand