Occupations by Gender

Even within a culture masculinity and femininity may be defined differently by various groups, in particular according to ethnicity, age, social class and sexuality. In this sense there is no single masculinity or femininity, but rather multiple masculinities and femininities. Not all men are 'leaderlike', 'aggressive', 'assertive', 'independent', 'risk-taking' and so on; and not all women are 'affectionate', 'gentle', 'sympathetic', 'dependent', 'emotional', 'nurturing' etc. Such qualities are found in varying degrees in most people.

But all men and all women are aware of the cultural prevalence of traditional gender stereotypes, and television contributes to this awareness. Sex roles involve cultural expectations, such as that men will seek achievement and dominance, and that women will be compliant and supportive. The relationship of individuals to these expectations often involves tensions.

Occupations by gender

The majority of women on TV are restricted to a few roles. Male roles are far more extensive and more exciting. Women are often shown on TV in 'traditional' roles such as housewives, mothers, secretaries and nurses; men are shown as husbands and fathers, but also as athletes, celebrities and tycoons. Marital status on is more often revealed for women on TV than for men. Men on TV are more often portrayed in employment, tend to have a higher status and are less likely to be shown in the home. Where women are shown as successful outside the domestic sphere they are frequently portrayed as unhappy in their personal lives. Once again, such a distribution of occupational roles lags well behind current realities in the workplace (however limited these may still be).

Stereotypical representations of gender roles

Though not as strongly as in earlier years, the portrayal of both men and women on TV is largely traditional and stereotypical. This serves to promote a polarization of gender roles. [With femininity are associated traits such as emotionality, prudence, co-operation, a communal sense, and compliance. Masculinity tends to be associated with such traits as rationality, efficiency, competition, individualism and ruthlessness.]

Meehan has shown how on TV, 'good' women are presented