Online Greeting & Wedding Cards
Essay by review • May 1, 2011 • Research Paper • 4,305 Words (18 Pages) • 2,240 Views
Table of Contents
1.0 Executive Summary 3
2.0 Products & Services 4
3.0 Business model 6
4.0 Information System Requirement 8
5.0 Key Business Function 14
6.0 Initial Set Up 17
6.1 Initial Set up Process 17
6.2 Cost Benefit Analysis 20
7.0 Analysis 21
8.0 Appendix 22
9.0 Resources 24
1.0 Executive Summary
Zcards.com is a global online invitation/greeting card shop that is focused on streamlining the greeting card process to serve the needs of busy customers. We create and deliver uniquely designed cards at affordable price. With our own team of designers, Zcards.com features a compelling variety of in-house card designs that will definitely cater to the different needs and interests of our customers. In addition, Zcards.com will enable customers to create and customize their own cards with the aid of special features on the online website. Hence, the choosing and sending of cards are just a click away, making the whole experience efficient and hassle-free.
Highlights of Zcards.com
* Breakthrough products. Zcards.com will develop a unique website that provides customers various ways to choose uniquely designed cards. A design workshop will also be provided, enabling customers to create their own cards with pre-designed templates.
* Trademarks. The company plans to register a corporation under the name of Zcards.com and operate under the same name.
* Large markets. Recent studies by Forrester Research Inc. reveal that business-to-business (B2B) commerce will total $2.7 trillion in revenue by the year 2004. The data emphasize that e-marketplaces will be responsible for 53% of all online business trade.
* Seasoned management. The company's management is highly experienced and qualified.
* Customers. The company will primarily target big organizations and individual customers locally as well as globally.
The biggest competitive threat for Zcards.com will come from other card publishers. However, we will have a competitive advantage over our competitors by offering uniquely design cards for each customer and efficient system that smoothes the purchase and transactions. Customers in this industry are sensitive to both quality and price, and at Zcards.com they will benefit from both offerings.
Zcards.com has a world-class management team with direct knowledge of the industry, extensive research experience, and unique administration skills. The team will be led by NAME.
The company projects that between July 11, 2007 and December 31, 2007 it will generate revenues of $200,000. Our revenue for 5 years forecast is estimated to be around $1 million. Zcards.com is seeking $350,000 in venture capital to be used for:
1. Establishing an organization and office presence in Singapore
2. Completing development of the online card shop.
3. Marketing the website and its services and products.
2.0 Products & Services
Z-cards.com is an online greeting cards solution provider that strives to be a fun and dynamic brand in the market today. Here at Z-cards.com, customers are offered a one-stop shop for them to peruse, choose and order thousands of uniquely designed cards in our catalogue. In this time-pressing era, we aim to streamline the greeting card process to serve the needs of corporate businesses as well as the major public. Hence, customers can relax in the knowledge that their greeting cards are receiving individual care and attention and will be posted on time to a delighted recipient in a time-efficient and stress-free manner.
Z-cards.com's edge over other enterprises in our field is the uniqueness of the designs of our cards that leverages on the excellent talent of our designers. Each greeting card ordered is processed individually by our small Singapore-based design team. We emphasize that each design is limited to a single order only and we actively update our designs every month. This retains the uniqueness of the card and hence each customer will be entitled to a design that will not appear in any other customers' cards.
There are three options available for customers in this online portal. The first option provides a catalogue of our pre-designed cards which is basically grouped into several main categories such as 'birthdays', 'friendships', 'love and romance', 'weddings', 'anniversaries', 'holidays' and 'congratulations'. There are more than 1600 cards to be chosen. Customers can select cards of their choice and place their personal messages after which the cards will be posted to the intended addressee.
The second option is a DIY (Do-It-Yourself) option whereby the website provides a simple designing tool for customers to create their own cards. This designing tool is similar to the common Adobe Photoshop program which is easy to navigate and use. There will also be additional functions to allow uploading of pictures or photographs to be included on the cards.
The third option involves customizing the designs to suit the needs of the customers. This option is helpful for those customers who are not keen or do not feel capable in designing on their own but have an idea of what they want specifically on the cards. For example, customers can send in photographs or pictures of people/animals/things that they want to customize and our design team can help to turn these ideas and graphics into a unique design on the cards.
Other features that Z-cards.com provides include:
* flexibility to view card selections and to make modifications at any time
* competent and round the clock customer service, offering a high level of privacy and protection for our members
* availability of cards in all local languages such as English,
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