Oransi In-Room Air Purifier

Oransi In-room Air Purifier

Marketing Plan

Jessica Reyes

Busn 240

Professor Castle

May 4, 2017

TABLE Of CONTENTS

Introduction and Company Description    …………………………………………………... 3

Product and Service Description ……………………………………………………………. 3

Situation Analysis …………………………………………………………………………... 4

Marketing Plan ……………………………………………………………………………… 4

Target Marketing ………………………………………………………………………….... 5

Demographics and Psychographics …………………………………………………………. 5

Price …………………………………………………………………………………………. 6

Market Size …………………………………………………………………………………. 7

Distributions ………………………………………………………………………………… 7

Profit …………………….…………………………………………………………………... 7

References ………………………………………………………………………………….... 9

Introduction and Company Description

        On the Oransi website, it says that “Oransi began as an engineer's quest to find better indoor air quality for his asthmatic son and their initial products focused on high quality and affordability especially as it relates to filter replacement costs.” They have since added commercial air purifiers and make the best air purifiers. All their new products are made in the USA. They go beyond just making a product and have a mission to help others. They give back through a program called AirLift; where they provide education and clean air to lift the quality of people's lives. As a global company with offices in the US and China, they are different because they tailor their solutions to meet the needs of each market. Oransi stated, “When you purchase an Oransi product you are getting the latest technology providing you with the cleanest air possible, while also sharing their company's mission to alleviate asthma, support students and improve the environment” (http://www.oransi.com/aboutus.asp). Oransi was founded with one primary goal: Air is their most essential life function, and everyone deserves to breathe well and be healthy.

Product and Service Description

        As allergy and asthma sufferers their selves, they make air purifiers they use and need. They believe everyone deserves to breathe clean, fresh air and have been doing this for 14 years. To achieve this, they challenge the status quo to build better air purifiers. Performance is most important in addition to being simple to use and reliable. Customer service isn’t a department but rather a way of doing business and approached how they would want to be treated with fast and friendly service. Their business is set up differently than most in that their customer service team is made up of stay at home moms in the Austin area. When possible, They encourage their employees to work from home since it benefits them and you. They provide six different types of in-room air purifiers.

Situation Analysis

By conducting a SWOT analysis of Oransi, they can better understand their strengths and weaknesses. “A useful aid for organizing information from the broader market and developing relevant screening criteria is the S.W.O.T. analysis, which identifies and lists the firm’s strengths, weaknesses, opportunities, and threats” (Perreault, 2017, pg.47). [pic 1]

Oransi purifiers have many strengths but here are the top four. Oransi advantage is a wide variety of air purifiers that help clean the air that is polluted, their weakness that they cost a lot of money, threats many competitors and their opportunity is an untapped market.

Marketing Plan on in-Room Air Purifier

The utilization of in-room air purifier is not all that common in some place in their nation. This air purifier idea has fundamentally originated from the USA because of progressing air pollution happening outside and inside the house. This air purifier business is presently a most significant and developing company in the USA. As marketers, they should produce ORANSI Air purifier and offer them in the local market. Their exertion is to diminish these issues and accept the market opportunity. They need to think of some marketing strategy that will help them deliver and position their item to their customers.

Target Market Segment

To discover the target segment market, at first, they portioned the entire market as their trademark. Their principle attempt is to achieve the segment of the population that will probably purchase their service or product. At first, they choose which market they will enter. They have decided to join consumer market and to some degree in the business market. Since they think these two markets would be beneficial and, they will acknowledge their item rapidly. The reason for segmenting a market is to permit marketing system to concentrate on the subset of prospects that are "likely" to buy their advertising. If it is done legitimately, this will guarantee the most astounding return for their offering to individual customers or business. Segmentation should be possible on the premise of the psychographic, geographic, demographic and behavioral trademark (Jakki J. Mohr, 2009). So, in segmenting consumer market, they attempt to remember that segmentation dictated by a match between the advantages offered by their offering and the need of the prospect.

In this manner, they pick demographic and geographic segmentation to focus on their market.

Demographics and Psychographics

In geographic segmentation, they isolated the entire market in the various geographic division. They partitioned the whole market in the different geographical unit as far as a populace, thickness, and area. In the demographic segment, they recognized their client by criteria, for example, age, race, religion, sex, age, occupation and so forth. They pick a portion of the criteria that identifies with the intrigue, need, and capacity of the client to buy their product.