Organic Coffee Shop

Business Proposal

SAFARI PLANET COFFEE(S.P.C.)

The best Minnesota organic Coffee

Prepared by Faisal Mohamoud

Small business Developer

November 17,2004

Table of Contents

1. Executive Summary ......................................................3

2. Introduction.................................................................4

3. Business Description ......................................................5

4. Management and Processes...............................................7

5. Research, Marketing and Company Plan.........................7

6. Financial Projections....................................................9

7. Reference...............................................................11

8. Appendix...........................................................12

1. Executive Summary

Coffee is one of the world's most precious commodity second to oil at the same it is one of the most chemically treated products that cause consumer and farmers health problem and destroys environments for that reason, the main idea of Safari Planet Coffee (S.P.C) is very simple, we want to diversify Minnesota by importing and selling organic coffee with high quality grown from the land of its origin Africa, particularly from East Africa.

Safari Planet Coffee (S.P.C)'s core value is to bring into focus an environment where this coffee product can become a vivid expression of belonging to customers who will enjoy our healthy organic coffee or purchase from our wholesale department. We want our customers, who are our greatest assets, to feel that inward uniqueness, the moment they step foot into SAFARI PLANET COFFEE(S.P.C), feeling like they were on the actual coffee producing farm in East Africa, particularly Ethiopia the birth place of coffee.

Safari Planet Coffee (S.P.C) shall bring into the business an environment where positive thoughts, ideas and suggestions are expressed freely and embraced under an atmosphere of mutual co-existence and professionalism, in the best interest of the establishment. Safari Planet Coffee (S.P.C) is not here only to make money but we will dedicate 15% of pretax dollar to improve the quality of our coffee farmers in East Africa, as our company grows we would set aside a percentage of pretax dollars for social cause and to promote the Organic coffee industry.

Safari Planet Coffee (S.P.C) initial investment would be $15,400.00 of owner's capital and $45,000.00 of SBA loan.

Our aim is to select premium Organic coffee products from the East African region that offer superior quality, supplement the coffee products with educational propaganda that promotes the origins of coffee, conditions of East African farmers, and the cultural environment in which the product is experienced in.

Last but not least, We must seek out for ways to reinvent coffee business, to encourage the production of top organic quality coffees in a manner that is socially just, environmentally sensitive, and economically feasible.

2. Introduction

Coffee is without a doubt one of the world's most precious farming commodities. Next to oil, it's the most traded product. so that Coffee is the second largest import in the United States, with U.S. consumers drinking one-fifth of the world's coffee, making them the largest consumers of coffee in the world

United States is the leading nation in Coffee consumption. Unfortunately, most of American consumers aren't aware of that the coffee also is one of the most chemically treated food crops on Earth. By federal and state laws, organically grown coffee cannot have been exposed to herbicides, pesticides, insecticides, or commercially produced fertilizers. Organic coffee currently accounts for 1.3 percent of the USA's coffee imports, but analysts say it could rise to between 5-10 percent over the next decade.(4)

Safari Planet Coffee (S.P.C) was founded in April of 2004 by Minnesota entrepreneur who passionately feels that naturally grown coffee - farmed without the use of chemical fertilizers and pesticides- is the choice for consumers who can't stand the thought of polluting the environment just for a cup of coffee.

The use of many chemical fertilizers and pesticides has tremendously lowered the price of coffee in East Africa causing great hardship to coffee producers and workers and forced thousand of Organic Coffee growers out of business while these chemicals posed serious health and moral questions According to Dave Koppel of Independent Institute pesticides in crops grown for human consumption such as coffee pose a grave consumer health risk . The US government has failed in attempts to regulate the use of dangerous pesticides and herbicides in coffee production, this may carry it serious health concerns for consumers (Rice and Ward 1996) although many government and independent researches assure us synthetic chemical pesticides and fertilizers used in Coffee farming don't have serious health effect on consumer level but all agree that this method can have adverse effects on the environment which could contribute global warming.

Surveys indicate that as many as 80 per cent of consumers, concerned by a series of heavily publicized food-contamination scandals, would buy organic produce if the prices were the same as conventional food. But therein lies the dilemma. Many of the farmers lately "going organic" are much more committed to capitalism than to any esoteric philosophy of environmentally-sound growing practices. More than anything else, the newcomers regard organic farming, with its burgeoning numbers of consumers willing to pay a 20-25 percent premium for organic products, as a way of keeping