Organic Movements Marketing Plan

Organic Movements Marketing Plan

Organic Movement

90 Alton Road Port View

Miami Beach, Florida. 33139

305- 542 22 33

Organic Movements. com

1. Executive Summary

2. The Market

2.1 Market Demographics............................................................ 3

2.2. Market Segmentation an Target Marketing 5

2.3 Market Growth......................................................................6

2.4 Competition .........................................................................7

3. Overview of the Organization

3.1. Mission 10

3.2 Product Offering..................................................................10

3.3 Product Life Cycle ...............................................................11

3.4 Positioning.........................................................................12

3.5 SWOT Analysis...................................................................13

3.5.1. Strengths.....................................................................13

3.5.2 Weakness.....................................................................15

3.5.3 Opportunities................................................................15

3.5.4 Threats........................................................................15

4. Marketing Strategy...........................................................................16

4.1. Pricing....................................................................................17

4.2. Place ......................................................................................19

4.3 Promotion.................................................................................19

4.2.1. Sales Plan...........................................................................20

4.2.2. Sales promotion Plan ............................................................20

1. Executive Summary

The marketing plan is tied closely to the overall financial and business plan. This plan outlines a strategy for success, and breaks it down into comprehensible, actionable components that will enable Organic Movement as a restaurant to implement marketing activities to provide a solid return on investment.

This plan is designed to complement the business plan, but is also a way for company officers to get a handle on the external and internal factors that will influence the company's success in the South Beach market. The following topics will help define how the company plans to differentiate the business and product offering from the competition, and describe the strategy that will drive its business forward.

Opening a fast-casual restaurant has its joys and perils. The combined management experience, and synergy between the goals of the staff and the company's goals will lead to the long-term success of our restaurant.

These are the marketing objectives, which can be summarized to position we as a local company, with strong ties to the community; to be perceived as the most trendy and innovative place where people can express themselves though contemporary thoughts, health, and delectation.

2. The Market

2.1 Market Demographics

According to Census Bureau in Miami Beach, "the city of Miami Beach has a population of 87,933 and is the 26th highest population density in the United States" (censusbureau.com). In this census that was done in 2000 reveals that Miami Beach is spread of a lot Demographic Segmentation that includes: White, African Americans, Asians, Hispanics, Cubans, and Puerto Ricans, etc. One of the things that benefit Organic Movement is that people right now is worry about how they look, and how be healthier. People know that the Miami Beach area have a big diversity of cultures, that's why, we are focus in a certain part of the population. We know that not every one likes to eat fresh food, or simply vegetables, like kids but that's why we choose one part of the demographic part of Miami Beach. In the area of Miami Beach, among the big population that concentrates and prefers to eat healthier are like Gays, Hispanics and Generation X.

Market Analysis

Year 1 Year 2 Year 3 Year 4 Year 5

Potential Customers Growth CAGR

Married couples living together without children 65% 0 0 65% 1 2 0.00%

Female householder with no husband present 2% 0 0 2% 0 0 0.00%

Married couples with children under age of 18 living with them 13% 0 0 13% 0 0 0.00%

Single (non-family) 20% 0% 0% 20% 0% 0% 0%

Total 0.00% 0 0 1 1 2 0.00%

Market Analysis (Pie)

Market Analysis (Trend)

2.2 Market Segmentation and Target Marketing

After analyzing the area's demographics and trends, we found that the most attractive segments are Hispanics, Gays and Generation Xers. We feel this marketing