Our New Car Idea

Positioning

Our new car idea stands out from other cars because they don't provide the innovation and technology of our car. Being able to get in a car and go where you want without paying attention to the road is something other car manufacturers have not figured out yet. With our car you will be able to accomplish other things on your commute or trip. People are so busy with life, being able to multi-task while in the car would be beneficial to them. Our car also provides people with disabilities the capability to go where they need to without relying on others.

Some of the potential competitors for our new car would be Volkswagen, Toyota, and Mazda. As technology evolves, car manufactures try to provide consumers with the latest and greatest. Some of these competitors are getting close to having a car that would be similar to ours and with their well-known names they would have a competitive advantage over us.

In order to get an opportunity to sell more cars than our competitors we need to market a product where our target market is most dominant. A few of the places we would launch our product would be Germany, California, and Japan. These our good test markets to see how the public will respond to our product and determine what we need to improve upon or change in order to become more diverse and become a success.