Overview Coffee Bean in Vietnam

The Coffee Bean & Tea Leaf is the western brand of more than 40 years which first appeared in Vietnam in 2008. Although The Coffee Bean & Tea Leaf is still a new shop in Vietnam, it has really impressed in drink as well as coffee market. The Coffee Bean & Tea Leaf has not only modern and cozy, uniform style throughout the system but also attractive in mixing drink. The Coffee Bean & Tea Leafis creating new trends brand of ground coffee with the original ice-blended drinks and unique drink Tea Latte. Most products are made by proprietary formula so drink products of The Coffee Bean & Tea Leaf will offer exciting experiences for the most of customers. Especially, The Coffee Bean & Tea Leaf offers take away coffee - a new way to enjoy coffee for modern citizens. It is very convenience for students, workers as well as business mento bring coffee and enjoy it at the work place or even in shopping mall. Based on 4Ps on marketing, it can be said thatThe Coffee Bean and Tea Leaf can satisfy all customers' needs by selling both take-away and stay-in coffee with diversity menu. It differentiates the products by focusing on high income people and offering high quality product as well as service. Because The Coffee Bean is already a famous international brand name so it has a little advertising and promotion. It has the websites for customers who are interested in (http://www.coffeebean.com.vn/EN/default.aspx) and just offers discount for the opening occasion. There are 2 coffee shops in Hanoi located at Pico Mall and Lake View where will attract many pedestrians passing every day. With the creaming pricing strategy, The Coffee Bean and Tea Leaf ensure to bring the quality of products, experience of service and the environment of the shop to its customers.