Pc Strategic Management

Introduction Pearl Continental Hotel Peshawar Marketing Essay

Overlooking the well-known Peshawar golf course plus the historic Bala Hisar Fort, Pearl Continental Hotel Peshawar is located two kilometers away from the airport. Simple yet charming, it offers an exciting mix of fine dining, matchless services and comprehensive business facilities, surpassing the guests, Expectations from the popular Pearl Continental Hotel brand

History

Pearl continental chain in Pakistan is owned by the Hashwani group under the hold company Pakistan Services Ltd (PSL) and Hashwani Hotels ltd correspondingly. The Pearl chain was acquired by the group in 1985 at a time when the representation of the hotel was failing due to service inefficiencies at this time the name of the hotel was changed from Hotel Intercontinental to pearl continental, moreover several efforts were made to raise its image. These included new furnishings and fresh landscaping of the hotel foundation as well as advancement of food and service through training of appropriate human resources.

Vision/Mission

We are committed to dynamic growth and services excellence built upon your heritage of traditional hospitality. We strive consistently meet and surpass guests, employees and other stake holder's expectation. We feel pride in making efforts to position Pakistan in the forefront of the international arena.

Our core values

Growth and development

Competences and contribution as the only basis for job security.

Promotion from within

Learning environment and opportunities

Provision of world-class education and training

Aligning people with latest technological trends

Recognition and Growth

Achievement orientation

Performance based evaluation

Appreciation and incentives

Setting ever rising standards of performance

Innovations

Listening two way interaction

Participation and encouragement

Motivation

Enterprise

Initiative

Trust

Cooperation

Support

Teamwork

Sense of ownership

Empowerment

Integrity

Dignity

Respect

candidness

Group of companies

Owing to the vision of its founder Mr. Sadruddin Hashwani, (Hashoo Group of Companies) is a finest player in hospitality industry in Pakistan in view of the fact that its inception in 1972. It has offered its valued guests warm welcome, flawless service plus supreme facilities promising a unforgettable experience.

Strategically situated at prime locations the hotels outfit to the business and leisure time needs of local and international market. So the Group's commitment to excellence, consideration to details and personalized services ensures a loyal guest directory.

The task to manage the hospitality interests of the Group led to the formation of two companies:

Hashwani hotels limited (HHL)

Marriot hotel Islamabad

Marriot hotel Karachi

Zaver Marriott hotel Gwader

Pakistan Services limited (PSL)

Pearl continental hotel Peshawar

Pearl continental hotal Rawalpindi

Pearl continental hotel Karachi

Pearl continental hotal Lahore

Pearl continental hotel Bhurban

Pearl continental hotel muzaffarabad

Goals and objectives

Customers services

Pearl continental hotel the largest chain of hotel in Pakistan maintains the standard of excellence for which it's famed worldwide. At the hotels the art and science of hospitality are applied in perfection to offer the most luxurious ambience and a wealth of services to the guests who are as precious as Pearls.

Training

Investment in people and human resource development is an ongoing process in the Hashoo group. New management concept and intensive training programs are incorporated at all level of supervisory at managerial positions. Hashoo looks forward to imparting systematic and scientific knowledge of the operation of both tourism and hospitality business.

Profitability

In order to maximize profit through souring new business, different marketing arrangements are being made which include joint ventures and exclusive marketing arrangements.

Growth profile

The outstanding growth can be achieved with excellent services, improvement in décor and facilities, variety of cuisine, expansion/addition of banquet halls, increase in airline catering business, and permission to serve food at marriage parties.

Traditional parties

Pearl continental hotel is synonymous with a tradition of personal services, efficiency, convenience and guest satisfaction. Repeat customer's business due to their exquisite cuisine and courteous services which give full value for money, is one of the most valuable assets

Health and safety Environment

PSL is committed with constantly strive for higher standards for health, safety and environment for their employees, and guests. The hotel is very mindful to the occupational safety and health issues and to cement their "environment friendly philopshy.

Enterprising

PSL is eager to expand its activities in all major locations of the country and abroad and to play a pivotal role in the development of tourism in Pakistan which can only be achieved through sustained support of the government, financial institutions,