Philip Morris
Essay by review • December 17, 2010 • Essay • 314 Words (2 Pages) • 1,380 Views
The history of what is now a global company can be traced back to Philip Morris's 1854 opening of a single shop on London's Bond Street, selling tobacco and ready-made cigarettes.
In 1847, the famous Phillip Morris is established, selling hand rolled Turkish cigarettes.Cigarettes became popular around this time when soldiers brought it back to England from the Russian and Turkish soldiers.
In 1902, the British Phillip Morris sets up a New York headquarters to market its cigarettes, including a now famous Marlboro brand.
Phillip Morris continues to diversify into other products, buying into General Foods Corporation and Kraft Inc in 1985. During the 80's and 90's, the tobacco industry starts marketing heavily in areas outside the U.S., especially developing countries in Asia. Marlboro is considered the word's No. 1 most valuable brand of any product with a value over $30 billion! Over this period, there is a battle between Coca Cola and Marlboro as the No. 1 brand in the world!
Philip Morris has over 40,000 employees and some 50 factories around the globe, they take
our responsibility for our workforce, and for the environment they live and work in, very seriously.They work with governments around the world to ensure that our production methods are sound, sustainable and socially responsible, and they're committed
to reducing the environmental impact of their business activities.
Philip Morris International does not own any tobacco farms. They buy their tobacco from leaf merchant companies and farmers from all over the world, including Brazil, Greece, Italy, Malawi, Poland, Thailand, Turkey and the US.They work closely with tobacco farmers, government agencies and universities
to share and promote best practices in tobacco farming. Their goal is to ensure both that we have a worldwide supply of quality tobacco for their products and that the farming communities on which they depend can thrive on a sustainable basis.
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