Prime Time Tv Ads

TV show: American Idol

Number of ads from 9-10: 52

Since primetime television is statistically the time when the most people are watching television, this is when the most ads are shown. Many TV shows in prime time have what feels like more ads than actual show time. Over the course of on hour from 9-10 when American Idol was on Fox network played 52 ads. These ads covered a wide range of products, services and entertainment. Some of the products include hygiene products like tag body spray aimed at the younger men watching the show. Burger King also ran multiple ads using their character they call the "King" targeting Americans propensity to eat fast food in our fast paced world. Car dealerships and manufacturers also use this highly viewed time to advertise all they can. Ford, Chrysler, Dodge, Honda, Cadillac, Hyundai and Chevy all ran ads during this time. Some dealerships ran multiple ads. Another multiple ad category would be the personal hygiene category, with ads from Tampax, Pantine, Almay, Veet Shaving Crиme, Secret, and Schick. FOX even did their own share of advertising showing ads for and entire block of shows on certain nights like for FOX Thursday.

With all the different ads that are shown in this time period it is hard to pinpoint a targeted group. There may not be one single group that is possible to be targeted. The viewer ship during primetime is so diverse, especially during a show like American Idol that advertisers cannot target just one group, they must scatter their ads over many groups.

As a result of the myriad of different groups targeted and many different ads shown there was not one theme or technique of ad that could be said to be dominant. The car dealership ads tend to be more one sided appeals since they are trying to boost their cars up and catch the audience with whatever promotion they are currently offering. Burger King and Tag, which together ran 5 ads over the hour, used the humor technique to deliver their message. Burger King used their "King" character and had him horsing around with a construction worker atop a giant skyscraper that was under construction. TAG portrayed a teen going out on a date and spraying their new Body Shots all over and then the girl he is on the date with jumps on him. Surprisingly during this time period almost no comparative ads