Problem Solution: Global Communications

Running head: PROBLEM SOLUTION: GLOBAL COMMUNICATIONS

Problem Solution: Global Communications

University of Phoenix

Problem Solution: Global Communications

The world of communication has changed rapidly over the years. The ability to communicate well is vital for a business. Global Communications had a major breakdown with both employees and the union. This analysis examines and evaluates potential gaps that exist between product diversity. One aspect of evolution of technologies has been the increased viability of the Internet. Partnership with wireless provider takes advantage of these developments to provide global, rapid and efficient communication. Workforce diversity has brought new communication challenges ahead for Global Communication. The media criticism has hurt Global Communications reputation. The mission of this analysis is to promote revenue and a better image for Global Communication.

Situation Analysis

Issue and Opportunity Identification

One issue Global Communication faces is heavy competition in the telecommunication industry. The declining stock price has diminished returns and speculating about the industryÐŽ¦s ability to rebound. Global Communication wants to expand business and outsource the call centers to India and Ireland to reduce labor cost. The new centers will reduce unit costs for handling calls by nearly 40%. Competitive advantage comes from Global CommunicationÐŽ¦s loyal employees; layoffs will cause a major morale issue and impact productivity. When morale is low competitors might come after Global Communications best people.

Global Communication can effectively manage conflict to keep in touch with new developments and create solutions appropriate for new threats and opportunities. A key task in this effort was to develop new services, primarily to its small business and consumer customers. One way to increase revenue is to partnership with wireless provider to take advantage of the growing interest in wireless Internet and the wireless telephone. Providing network access introduces new expectations and will allow small business owners Internet access using wireless telephone or PC cards. Explore new products through research and development. Make attractive calling plans to reach new customers base with features and services better than competition.

ÐŽ§Management decision making is often characterized by conflict over opposing goals, utilization of scarce resources, or priorities. To ensure that the implementation of the decision will go smoothly, effective managers must consider many different stakeholders.ЎЁ(Gomez-Mejia & Balkin, 2002, p.6). Conflict can be seen as a way of learning more about what is not working and how to fix it. This depends on ones ability to listen to the issues. ÐŽ§In short, win-win beats win-lose in both conflict management and negotiation.ЎЁ(Kinicki & Kreitner, 2004, p.6). When the business is going strong and profitable, Global Communications will reinstate some of the benefits that the union lost in the latest round of negotiations. Bringing back education and health benefits will improve morale. The goal to bring back benefits will improve the relationship with the union and employees. This will be a huge goal to strive for both company and employees to make the company run in the black again.

Layoffs and cutbacks will sap the morale at Global Communication, and the management needs to figure out how to improve the situation. One way to improve the morale would be for Global Communication to set up an employee satisfaction team. The emotions and attitudes are receiving a lot more attention these days. ÐŽ§The emotions people experience and their judgments about various aspects of work make a difference in the organizations performance, customer loyalty and employee well-being.ЎЁ(McShane & VonGlinow, 2004) p.2.

Stakeholder Perspectives/Ethical Dilemmas

Stakeholders are often in conflict with one another. For example, workers might value a high degree of independence and personal control over their work practice, while management might value efficiency and standardization of the workflow. Provide a superior return to stockholders by safeguard the value of their investment through the protection of resources and observing ethical conduct in all business dealings. In order for employees to feel valued they need to have a personal stake in the company, to feel like a part of something not just a job. A big step towards an investment in the workforce is to give control to the employees so they feel valued and have pride in what they accomplish.

New communication challenges will be ahead for Global Communication when they outsource. ÐŽ§Globalization and workforce diversity have brought new communication challenges. Words are easily misunderstood in verbal communication and employees are reluctant to communicate across cultures.ЎЁ(McShane & VonGlinow, 2004, p.31). Outsourcing to a foreign country can have its difficulties, especially language barrier and culture differences. Proper communication is the key to successfully prevent unclear or inadequate communication. Outsourcing has other cultural differences the values, patterns of ideas, and behavior. Confusion and misunderstand the language communicated could become challenges. Trust can only be developed through continuous personalized interaction, so there could be lack of trust in some countries.

The world of communication has changed rapidly over the years. Communication influences the quality of decision-making. The key ingredient is employee satisfaction and loyalty. Negotiating with the Union is a form communication of significant importance to the organization. Decisions that are very important to the organization could make or break the business. The Union negotiations were difficult; now Global Communication is going to cut jobs by outsourcing to India and Ireland. In spite of the best intentions of Global Communication to communicate with the Union and the employees it was perceived as insensitive to its employees. Another source of ethics concern relates to withholding of information to otherwise gain an advantage.

Global Communication should have announced their intentions before the information was leaked through the grapevine. ÐŽ§The grapevine works through informal social networks, so it is more active where employees have similar backgrounds and are able to communicate easily.ЎЁ (McShane & VonGlinow, 2004, p.29). Many rumors seem to have at least