Product Strategy Brief

PRODUCT STRATEGY BRIEF

COMPANY Overview

Company's mission is to revolutionize the way growing businesses communicate. We are a new class of Internet service providing intuitive business Internet management software, Web, and access solutions that require no MIS resources or up front capital expenditures. Everything you need to get your business live on the Internet in about an hour is provided via a monthly service that you never outgrow and is never obsolete.

We achieve these objectives by 3 product strategy pillars:

Internet Guardian

Chief Internet Officer

Internet Business Class

Situation Review

COMPANY realizes that small businesses face a dizzying array of Internet point products, technologies, and purchase options - yet they have no MIS staff to help them develop an Internet strategy or evaluate these options in the level of detail that is necessary. What is worse, is that the rate of technological innovation is increasing!

So, many small businesses adopt technology later rather than sooner, and lose competitive advantage, employee productivity, and profits in the meantime. This "technology paralysis" is exhibited in many different areas - from PCs, to LANs, to operating systems, and to communication technologies like modems.

As modems advanced from 300 - 1200 - 2400 - 9600 - 14.4 - 28.8KBS, new applications were possible to increase the productivity of users who in turn used the technology more than ever before - which in turn led to new applications and faster, more secure modem speeds.

The recent PRODUCT announcements from COMPANY, COMPANY, COMPANY are the next step in this speed/application/speed progression series aforementioned. However, there are several problems that the media has failed to report on:

The ITU has not developed a standard for this new speed class and is not expected to for 12 to 18 months.

Each of the modems is incompatible with each other. Therefore, if the user has a different PRODUCT than the ISP, no communication will occur.

Many local loop phone infrastructures will not support speed higher than 21KBS - so these modems will not provide any additional speed. Further, there is no way to know this until you get the modem and try it.

Ramping up on the technical support side of the equation will take time - which means users are on their own until the ISPs sort this out.

Lastly, the battle between the manufacturers addresses a deeper technology issue - namely - modem architecture. COMPANY wants to upgrade modems via PRODUCT while the other suppliers want to continue making PRODUCT sets that can do it all - but can not be upgraded without additional effort - if at all.

Company's Strategy

COMPANY is going to employ our 3-pillar product strategy to solve these problems.

Internet Guardian

COMPANY will make available PRODUCT pools