Quality Case

High quality standard：it could not sacrifice quality at any point in their manufacturing process.

1. Infinity QS: It is the software technology that report physical attribute data with precise specifications made the software a perfect match for Nike's manufacturing plant.

Like the company must have their Air™ sole specifications perfect or else it can affect the quality of the entire shoe. Nike provides consumer products to billions of people all over the world, and with the Statistical processing control (SPC) software, solid customer support, and technical services will continue to assist Nike in targeting key areas for process improvement, resulting in high quality products and continued success.

And finally improved overall quality, reduced scrap, and reduced overall material usage.

2. The other respect considering Nike's quality assurance is six sigma. Six sigma is the process for developing and delivering virtually perfect products and service.

* With the applying of six sigma once the products of Nike completed, upgrade in process or re-design of Nike's apparel is required.

* The way the six sigma theory can be implemented into Nike's Value chain is to train five members in the six sigma process and dispatch them around the organization to all the outsourced manufactures and producers. Through this implementation, value will be added along all aspects of the chain and eventually the final customer

* The process helped nike reduce the products defects and come up a higher quality standard.

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3. Customer Service

* And knowing what customer required and exploring how to satisfy customer is the key point to fulfill the mission.

What nike did to improve customer service is by mass media like facebook and twiter to know the needs of customers and by the straight comments to improve itself.