Regis Medical Development, Inc Business Plan

REGIS MEDICAL DEVELOPMENT, INC

BUSINESS PLAN

TABLE OF CONTENTS

I. TABLE OF CONTENTS 1

II. EXECUTIVE SUMMARY 2

Our Vision 3

SWOT Analysis 3

III. MARKET PROFILE 4

IV. STRATEGY AND IMPLEMENTATION SUMMARY 5

Product/Service Consideration 5

Pricing Consideration 6

Promotional Considerations 6

Distribution Considerations 7

V. SALES FORCAST 9

Budgeted Operating Expenses for the first year 9

VI. OPERATIONAL PLAN 10

Legal Environment 11

Inventory 11

Credit Policies 10

Receivables 11

Payables 11

VII. FINANCIAL PLAN 12

12-Months Sales Projections 12

5-year Sales Projections 12

Projected Profit and Loss Statement 13

Break-even Analysis 14

Projected Cash Flow 15

Projected Balance Sheet 16

II. EXECUTIVE SUMMARY

Regis Medical Development Inc., known as Regis Inc. is a medical manufacturer and supplies company owned by Regis University. Regis Inc. has positioned itself on the market as a fast-grown company with an introduction of a smaller and more durable pacemaker. Due to a high demand for an advanced pacemaker introduced by Regis, Inc., the company will increase production by expanding manufacturing capacity. Since the product has already entered the market, Regis Inc., has existing patents in place and there are no outstanding legal compliance requirements.

Market segment for pacemaker is clearly identified and it consists of Managed Care Groups, Hospitals, physicians, medical supply distributors and the end-users (patients). Life span increases and birth rate is low, therefore, population is aging. Based on recent Census age rank projections reports, segment population will continue to increase, suggesting future opportunities for growth for our product. The number of people aged 60 or older is forecast to grow from 688 million in 2006 to close to two billion by 2050. (NetAdvantage, Industry Surveys)

Our Vision

Our vision at Regis Medical Development Inc. is to lead the industry as the manufacturer of quality medical equipment and supplies. We are committed to delivering exceptional product and service to our customers.

SWOT Analysis

Strengths:

Regis Inc. has outstanding reputation in the present market

Strong leadership team

Qualified, experienced and highly motivated personnel.

Our product is innovative and there is existing demand for our product

We have necessary equipment in place to manufacture the product with enough capacity for additional production

We have reliable suppliers

Weaknesses:

Lack of capital to expand production

Lack of sufficient information about market

No marketing strategy

Opportunities:

Increasing market

Entry into international market

Demand for more advanced pacemaker

Good reputation and growing size will attract new product developers

Can outsource manufacturing of parts to save overhead costs

Technological advances promote development of new high-tech devices

Expansion of e-commerce will open additional channels to feature product online, as well as allow potential patients to learn about the new product

Threats:

Competition from Medtronic, Inc., St. Jude Medical and Baxter International

Legal issues related to patents

Legal issues related to defective products

Regulatory issues by FDA

Changes in Medicaid reimbursement rates and reduction in federal Medicaid program

Patents are not strong enough to project inventions, competition will pick up within a year or two

Regis, Inc is in the process of hiring marketing research company to get a better understanding of current market needs and necessary marketing strategy. Regis, Inc is working in obtaining statistical data to determine market trend and implement strong marketing techniques to increase product awareness and customer acceptance. We are using services of Frost & Sullivan (Frost & Sullivan Sales Department, 7550 West Interstate 10, Suite 400 San Antonio, TX 78229-5616) to perform research in the following areas: