Repercussions in Recruiting Incompetent People

INDEX

Executive Summary

This is an individual work based on the case study “Repercussions in Recruiting Incompetent People”. In briefly there is a company called as Global Consumer products and the company wanted to hire a Brand Manager for their newly developed Baby Soap. This was an urgent need for them, so the company had advertised on a week day English Newspaper. But, some of the salient features were missed out in their advertisement. Only a few candidates were attracted by their advertisement.  

Finally they hired a brand manager (Mr. Anton) with including only two interview and the hired person had to involve the business activities at the very first day. Mr. Anton didn’t have any idea about the gravity of his work.

Thereby the market for the Baby Soap was significantly dropped. So branding team also was fed up and demotivated because of the target wasn’t achieved.   Finally management of Global Consumer Products decided to extend the probation period for Mr. Anton.

By based on above described situation I am required to;

• Analyze and Identify issues involved in the case.
• Make recommendations as alternative solutions to this case from modern employee resourcing practices of view.

Problem statement

The problem statement which known as “Defining the Issues”, is not easy to write! Now it is time to decide what the main issues involve in this case study. There are main 4 issues which are gathered by me. They are;

• Not having adequate or enough candidates for the selection of proposed Brand Manager Position.
• Not having proper recruitment and selection procedure in order to select the right candidate.
• Not having proper induction for the selected candidate.
• Not having proper link between HR strategy and business strategy with impacting organizational goals and their employees.

So let’s discuss these issues one by one.

• Issue No 01 :

Not having adequate or enough candidates for the selection of proposed "Brand Manager" position.

As the marketing condition was very healthy (it means good to do many businesses), the Global Consumer Products Company wanted to hire very urgent position of "Brand Manager" for their newly develop baby soap ranges.

     Brand Manager post refers to a top level position. And it can be a new position or an existing position to this company.[pic 1]

  According to the definition of brand management, it is necessary to hire the best candidate for the post of brand manager. So that there should be a better recruitment and selection procedure for this type of designation.

 In this case study the company needs very urgent position of brand manager. So that they were hurriedly & internally drafted an advertisement and advertised it on a week day English newspaper. So there was some mistakes as they were advertised it on a weekday newspaper. Because weekend newspaper have wide job seeker audience than the weekday newspaper. The results of that only few candidates were attracted by their advertisement. According to that the company struggled to fit the suitable guy in that position.

And also some salient features of well drafted advertisement were missed out from the advertisement such as Job Design and Job Specification for the position which was advertised. It was another main reason for not having enough candidates for this post. Job description and Job specification are the essential features that must be in an advertisement.

Let’s get an idea about what is Job analysis.

Job analysis is the procedure for determining the duties and the skill requirements of a job and the kind of a person who should be hired for it. This includes preparation of job description and job specification.

Job description: - A list of duties, responsibilities reporting relationships, working conditions and supervisory responsibilities. For an example from this case study a brand manager should do duties like as follows;

• Plan, develop and direct marketing efforts for a particular brand or product.
• Create strategies to take advantage of market opportunities.
• Conceptualize strategies initiatives & implement details of a campaign.
• Execute strategies with cross functional teams.
• Manage access to brand assets.
• Develop brand standards and usage guidelines.
• Assist integration of campaigns with brand consistency.
• Trach consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research.
• Analyze sales data to update a brand or category portfolio, determine new products and delete underperforming products.
• Write reports, specifications &creative briefs.

Job Specification: - A list of a job’s “Human Requirements”, that is the requisite education, skills, and personality. Example is given bellow;

• Proven working experience as brand manager
• BS/MS degree in marketing or related field.
• Excellent command of the English language
• Advance communication &interpersonal skills.
• Excellent understanding of the full marketing mix.
• Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
• Drive for result & leadership skills... etc.

So missed out the Job description and the Job specification and Job specification from an advertisement is difficult to understand the job role and what sort of people should apply for that position.so the result of that only few candidates applied for the job.