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Riordan's Manufacturing Industry

Essay by   •  December 15, 2012  •  Essay  •  233 Words (1 Pages)  •  1,294 Views

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Riordan's Manufacturing Industry are the products value, quality, innovation, consumer services, promptness to deliver products, and reducing products cost. As a well-known global plastics manufacturer, Riordan Manufacturing Industry goal and objective is to implement competitive strategies that will improve innovation and sustainability of the business in the United States and in the global markets. The two factors that will be used to improve innovation and sustainability for the Riordan Manufacturing Industry are in the company's logistics and strategic information systems (ERP).To improve innovation and sustainability of business operations in the United States, Riordan Manufacturing Industry must concentrate on strengthening the brand through differentiation, making it a significant competitive advantage. This can be accomplished with more innovation and environmentally friendly products and "win the next generation bottling materials" and become the industry's best global plastics manufacturer (Apollo Group, 2006). Through lean manufacturing processes, Riordan Manufacturing Industry could attain a 10% reduction in operating expenses, grow the government market by 15% and reach its goal of operating earnings of $9 million dollars.

To improve innovation and sustainability of business operations in the global market involves reengineering of logistics through relocation of Chinese operations to the city of Shanghai. This move would result in major cost savings, provide substantial urban infrastructure, and provide a better position to market and ship Chinese products throughout Europe and Asia (Apollo Group, 2006).

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