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Sam Cooke

Essay by   •  December 1, 2010  •  Essay  •  2,243 Words (9 Pages)  •  1,703 Views

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Sam Cooke was one of the most important soul singers in history -- he was the inventor of soul music. Cooke was one of the most popular performers in both the black and white communities. He was also among the first modern black performers and composers to venture into the business side of the music business, when he founded both a record label and a publishing company as an extension of his careers as an addition to being a singer and composer. Like many artist before him Cooke tackled issues including the struggle over civil rights. Some may even say the intensity of which followed an arc that paralleled Cooke's emergence as a star -- his own career bridged gaps between black and white audiences that few had tried to surmount, much less succeeded at doing, and also between generations; where Chuck Berry or Little Richard brought black and white teenagers together, James Brown sold records to white teenagers and black listeners of all ages, and Muddy Waters got young white folks and older black transplants from the South onto the same page, Cooke appealed to all of the above, and the parents of those white teenagers as well -- yet he never lost his credibility with his core black audience.

In a sense, his appeal mirrored that of the Beatles, in breadth and depth. Sam Cook was born in Clarksdale, MS, on January 22, 1931, one of eight children of a Baptist minister and his wife. Even as a young boy, he showed an extraordinary voice and frequently sang in the choir in his father's church. During the middle of the decade, the Cook family moved to Chicago's South Side, where the Reverend Charles Cook quickly established himself as a major figure in the religious community. Sam and three of his siblings also formed a group of their own, the Singing Children, in the 1930s. Although his own singing was confined to gospel music, he was aware and appreciative of the popular music of the period, particularly the harmony-based sounds of the Ink Spots, whose influence could later be heard in songs such as "You Send Me" and "For Sentimental Reasons." As a teenager, he was a member of the Teen Highway QCs, a gospel group that performed in churches and at religious gatherings. His membership in that group led to his introduction to the Soul Stirrers, one of the top gospel groups in the country, and in 1950 he joined them.

Over the next six years, his role within the group and his prominence within the black community rose to the point where he was already a star, with his own admiring audience, because of his performances on songs like "Touch the Hem of His Garment," "Nearer to Thee," and "That's Heaven to Me." The group was one of the top acts on Art Rupee's Specialty Records label, and he might have gone on for years as their most popular singer, but Cooke's goal was to reach audiences beyond the religious community, and beyond the black population, with his voice. This was not welcomed at the time, as the mere act of recording a popular song could alienate the gospel audience in an instant; singing for God was regarded in those days as a gift and a responsibility, and popular music, rock & roll, and R&B were to be frowned upon, at least coming from the mouth of a gospel singer; the gap was so great that when a blues singer such as Blind Gary Davis became "sanctified" (that is, found religion) as the Rev. Gary Davis, he could still sing and play his old blues melodies, but had to devise new words, and he never sang the blues words again.

Cooke tested the waters of popular music in 1956 with the single "Lovable," produced by Bumps Blackwell and credited under the name Dale Cooke so as not to attract too much attention from his existing audience. It was enough, however, to get Cooke dropped by the Soul Stirrers and their record label, but that freed him to record under his real name. The result was one of the biggest selling singles of the 1950s, a Cooke original entitled "You Send Me," which sold over two million copies on the tiny Keen Records label and hit number one on both the pop and R&B charts. "You Send Me" was a pioneering soul record in its time, melding elements of R&B, gospel, and pop into a sound that was new and still coalescing at the time.

Cooke was with Keen for the next two years, a period in which he delivered up some of the romantic ballads and teen pop singles of the era, including "For Sentimental Reasons," "Everybody Loves to Cha Cha Cha," "Only Sixteen," and "(What A) Wonderful World." These were extraordinarily beautiful records, and in between the singles came some early album efforts, most notably Tribute to the Lady, his album of songs associated with Billie Holiday. He was unhappy, however, with both the business arrangement that he had with Keen and the limitations inherent with recording for a small label however, major labels were knocking on Cooke's door, including Atlantic and RCA Records; Atlantic, which was not yet the international conglomerate that it later became, was the top R&B-oriented label in the country and Cooke almost certainly would have signed there and found a happy home with the company, except that they wanted his publishing, and Cooke had seen the sales figures on his songs, as well as their popularity in cover versions by other artists, and was well aware of the importance of owning his copyrights.

Thus, he signed with RCA Records, then one of the three biggest labels in the world (the others being Columbia and Decca), even as he organized his own publishing company, Kags Music, and a record label, SAR, through which he would produce other artists' records -- among those signed to SAR were the Soul Stirrers, Bobby Womack (late of the Valentinos, who were also signed to the label), former Soul Stirrers member Johnny Taylor, Billy Preston, Johnnie Morisette, and the Simms Twins.

Cooke's RCA sides were an amazing body of work, at least for the first two years. He broke new ground in pop and soul with the single "Chain Gang," a strange mix of sweet melodies and gritty, sweaty sensibilities that also introduced something of a social conscience to his work -- a number two hit on both the pop and R&B charts, it was his biggest hit since "You Send Me" and heralded a bolder phase in his career. Singles like bluesy, romantic "Sad Mood," the romantic soul of "Cupid," and the straight-ahead dance tune "Twistin' the Night Away", and "Bring It on Home to Me" all lived up to this promise, and also sold in huge numbers. But the first two albums that RCA had him do, Hits of the Fifties and Cooke's Tour, were among the lamest LPs ever recorded by any soul or R&B singer, comprised of washed-out pop tunes in arrangements that

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